ecsocmenusИзвестия Юго-Западного государственного университета. Серия: Экономика. Социология. МенеджментProceedings of the Southwest State University. Series: Economics. Sociology. Management2223-1552Юго-Западный государственный университетecsocmenus-216Research ArticleНАУЧНЫЕ ИССЛЕДОВАНИЯ МОЛОДЫХ УЧЕНЫХSCIENTIFIC RESEARCHES OF YOUNG SCIENTISTSВоздействие экономики совместного потребления на бизнес-модели компанийThe Impact of the Sharing Economy on Companies ' Business Modelshttps://orcid.org/0000-0003-4146-6934ГостиловичА. О.GostilovichA. O.

Гостилович Александр Олегович, инженер лаборатории прикладного отраслевого анализа экономического факультета

Researcher ID: AAR-1814-2021

Ленинские горы 1/46, г. Москва 119991

Aleksandr O. Gostilovich, Engineer of the Laboratory of Applied Industry Analysis, Faculty of Economics

Leninskie gory 1/46, Moscow 119991

gostaleks@mail.ruhttps://orcid.org/0000-0003-3123-0346ИвановК. АIvanovK. A.

Иванов Константин Александрович, аспирант кафедры маркетинга экономического факультета

Ленинские горы 1/46, г. Москва 119991

Konstantin A. Ivanov, Post-Graduate Student of the Department of Innovation Economics, Faculty of Econom

Leninskie gory 1/46, Moscow 119991

ivanovkostik13@mail.ruМосковский государственный университет имени М. В. ЛомоносоваLomonosov Moscow State University202119052023114253271Copyright © Гостилович А.О., Иванов К.А., 20232023Гостилович А.О., Иванов К.А.Gostilovich A.O., Ivanov K.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ecsocmenus.elpub.ru/jour/article/view/216

Актуальность. Экономика совместного потребления – это набирающий силу паттерн потребительского поведения, который основывается на предоставлении доступа и повторном использовании продуктов для эксплуатации простаивающих мощностей, в то же время она представляет огромные возможности и значительные угрозы как для появляющихся, так и для существующих бизнесов. Влияние экономики совместного потребления на бизнес-модели компаний остается малоизученной областью.Целью исследования является анализ перспектив развития экономики совместного потребления в настоящее время и возможностей адаптации компаний к существующим тенденциям.Задачами данного исследования является систематизация научных представлений о следующих двух областях знаний: (1) неравномерность и проблемы, возникающие внутри цифровых платформ для совместного потребления, и (2) отклонения, которые выходят за их пределы. Решение данных задач позволит сформулировать авторские предложения о том, как распознать влияние экономики совместного потребления на бизнес-модели компаний.Методология. Методологической основой исследования являются принципы объективности и системности научного анализа и синтеза, базирующиеся на общенаучных и частнонаучных методах познания: диалектический, исторический, формально-логический, структурно-системный, сравнительно- правовой и другие методы научного исследования.Результаты. Основываясь на зарубежных исследованиях и ряде примеров, в статье рассматриваются три важнейших блока бизнес-модели, на которые менеджеры должны обратить особое внимание, чтобы быть готовыми ответить на изменения, вызванные экономикой совместного потребления. Были выбраны следующие элементы бизнес-моделей для изучения влияниях на них экономики совместного потребления: ценностное предложение, извлечение прибыли и ключевые ресурсы.Выводы. Несмотря на то, что концепция совместного потребления крайне популярна, рассмотрение ее последствий с различных точек зрения показывает, что процесс ее переосмысления только начался. Столкнувшись с ограничением ресурсов, пространства и денег, мы скоро обнаружим, что совместное использование постепенно модифицирует способ нашего мышления, наши привычки и в итоге способы того, как товар производится, продается и обсуживается.

Relevance. The sharing economy is a growing pattern of consumer behavior that relies on providing access and reusing products to exploit idle capacity. The sharing economypresents huge opportunities and significant threats to both emerging and existing businessesat the same time. The impact of the sharing economy on companies ' business models remains an area of little research.The purpose of the study is to analyze the prospects for the development of the economy of shared consumption at the present time and the possibilities of adapting companies to existing trends.The objectives of this study are to discuss two areas: (1) the unevenness and problems that arise within digital platforms for shared consumption, and (2) the deviations that go beyond them - as well as a description of the author's proposals on how to recognize the impact of the economy of shared consumption on the business models of companies.Methodology. The methodological basis of the research is the principles of objectivity and consistency of scientific analysis and synthesis, based on general scientific methods of cognition: dialectical, historical, formal – logical, structural – systematic, comparative – legal and other methods of scientific research.Results. The article is based on foreign research and a number of examples and examines the three most important blocks of the business model, which managers should pay special attention to in order to be ready to respond to the changes caused by the economy of shared consumption. The main elements of business models in the economy of shared consumption were recognized as the value proposition, profit extraction and key resources.Conclusions. Despite the fact that the concept of shared consumption is topical, considering its consequences from various points of view shows that the process of rethinking has only just begun. Faced with the constraints of resources, space, and money, we will soon find that sharing gradually modifies the way we think, our habits, and, ultimately, the ways in which goods are produced, sold, and discussed

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The authors declare that there are no conflicts of interest present.