The Influence of the Media on the Formation of Socio-Cultural Values of the Family

The relevance of the research topic is due to the emergence of serious scientific interest in the problems of transformation of family values under the influence of the media at the present stage. The article is devoted to the current issues of socio-cultural values of the family in the information space. It is noted that the family is the most important social institution of society, the sustainable development of which is directly related to the level of stability in the socio-political sphere of the state At the present time, the mass media actively form the process of creating behavioral stereotypes, forms and models of the modern family. The analysis of the mechanisms of the media influence on the socio-cultural values of the family allows us to identify new trends in the coverage of the problems of the modern Russian family and the formation of its image
The purpose of this article is to identify and study the main mechanisms of media influence on the formation of family values.
Objectives: to study the main forms and characteristics of family values at the present stage; to identify the specifics of the interaction of the media on the modern family; to show the process of transformation of the image of the Russian family in the modern Internet space.
Methodology In the process of writing the article, methods of system, structural and functional analysis were used, methods of comparison and observation were used in the process of studying the socio-cultural values of the family at the present stage.
Results. The practical significance of the article lies in the use of the provisions and conclusions in the process of communication between representatives of different social groups and cultures, as well as in the creation of family information policy of the state, in the formation of socio-cultural values of the family with the active assistance of the mass media.
Conclusions. The socio-cultural values of the family and the traditions of the past are not automatically translated into the present, since the living conditions of the entire society have changed and the modern family faces different challenges than in the times of our ancestors. The creation and functioning of a family-oriented information policy of the state will become a creative task for the formation of a positive image of the modern family.

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