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Proceedings of the Southwest State University. Series: Economics. Sociology. Management

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The Media Sphere as a Space of Interaction Between Users of Social Networks

https://doi.org/10.21869/2223-1552-2022-12-3-224-236

Abstract

   Relevance. One of the main characteristics of modern society is the development of new media as a tool for creating new communication channels for the interaction of individuals. In this case, we are talking about the media sphere as a space of interaction between users of social networks, which is formed "here and now". The information content posted on social networks and the possibility of commenting on it allow us to consider in detail the object of research in various conditions and identify the main characteristics of its existence.
   Purpose. Using the example of commenting on news content by users of social networks, the authors explore the media sphere as a space of their interaction in order to clarify the main theoretical prerequisites available in this area and attract new empirical data.
   Objectives: to present the media sphere as a space of interaction between users of social networks, which is formed, among other things, by commenting on news content; to describe the trends in the development of the media sphere in this context; to characterize the main lines of interaction between users of social networks when commenting on news content; to reveal the motivation for entering into interaction under the influence of various factors.
   Methodology. The methodological basis of the research is the concept of the media sphere by M. A. Buryak and the associated theories of media discourse, starting with T. G. Dobrosklonskaya; the theory of new media (D. Scott, L. Safko) and social networks (D. Barnes, T. O'Reilly, S. A. Kravchenko). To solve the tasks, the authors used the method of interviewing content analysis, analysis of secondary data, methods of comparison and analogy.
   Results. For a modern individual, the distribution of news content in social networks is the most convenient and effective way to obtain information in different age groups. In general, respondents tend to trust the information received from social networks, however, unstructured information containing fakes falls into the "risk" zone here. User preferences are increasingly on the side of streaming broadcasting, which allows maximum involvement of all interested parties. The informants recognize comments on news content as the fact of entering into interaction with the media and other users.
   Conclusions. For the development of the media sphere as a space of interaction between users of social networks, it is relevant to adapt each media resource to a separate communication channel and the emergence of the phenomenon of public communication, which is expressed in a system of symbols and signs (comments, "likes", etc.).

About the Authors

T. V. Andriyanova
Еducational and Methodical Center of the Committee on Culture of Kursk Region
Russian Federation

Tatiana V. Andriyanova, Cand. of Sci. (Sociological), Associate Professor, Researcher Officer

Researcher ID: F-2673-2018

Sonina str., Kursk 305000 



Y. P. Bykanova
Moscow City University of Management of the Government of Moscow
Russian Federation

Yana P. Bykanova, Undergraduate of Sociology, Specialist in the Organization of Training of State and Municipal Employees

28/1 Sretenka str., Moscow 107045 



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For citations:


Andriyanova T.V., Bykanova Y.P. The Media Sphere as a Space of Interaction Between Users of Social Networks. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2022;12(3):224-236. (In Russ.) https://doi.org/10.21869/2223-1552-2022-12-3-224-236

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ISSN 2223-1552 (Print)