Features of Creating a Successful Advertising Activity of the Company Through the Use of Effective Methods of Internet Resources

Relevance. In the context of the digitalization of the market economy, the tasks of constructing predictive models of the development of markets for goods and services, based on the study of consumer behavior, acquire a special degree of importance and relevance. One of the directions of the current economic science, aimed at the formation, development and implementation of the strategy plan for the promotion of goods is interpreted as marketing. Today, online advertising is one of the most dynamically developing aspects of marketing. Thus, the relevance is due to the fact that this is an actively developing environment and the skills and knowledge of various marketing aspects in the network, among which is online advertising can help businesses at any stage of their life.
Purpose. The main purpose of the study is to evaluate the use of effective advertising methods using Internet resources.
Objectives: it is necessary to consider the main provisions of marketing, study Internet marketing, analyze its advantages and disadvantages, analyze statistical data, give an interpretation of social media marketing (SMM), carefully pay attention to the general recommendations of SMM specialists and, based on the analysis, determine the main errors and recommendations for using Internet resources to advertise the product at the present stage.
Methodology. In the study of the advertising activity of the enterprise through the use of effective methods of Internet resources, the methods of systematic and structural-functional approaches to the consideration of information resources were applied. The research is based on a general scientific methodology: literature review, logical and system analysis, method of data collection, description and processing of research results.
Results. Based on statistical data, the analysis and assessment of the current dynamics of the use of these advertising tools at the present time as the main indicator of the growth of the response caused by the target audience is carried out. Special attention should be paid to the most important general recommendations of SMM specialists on the management of social networks.
Conclusions. Errors are identified and promising areas for further use of the advantages of Internet marketing are identified. The results of the study showed that the professional formation of an advertising strategy is a fundamental area for the success of the company's functioning, which ensures the optimization of high results.

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