The organization's life cycle as the basis for the company's strategic development

Relevance. Strategic planning determines the success of a company in the long term. The life cycle, as one of the components of the strategy, identifies growth points, allows you to create possible development scenarios on the basis of which difficult management situations can be prevented. Forecasting crisis stages in the management system is a powerful tool for regulating the work of an organization.
The purpose of writing this article is to predict a crisis point in the company's work based on well-known theoretical models, and to develop recommendations for overcoming it.
Objectives: to consider the existing models of the organization's life cycle by I. Adizes and L. Greiner; to predict the next crisis point of the organization; to compare possible options for overcoming difficult managerial situations; to develop recommendations for the organization to successfully overcome management crises
Methodology. To write this work, general scientific research methods were used: comparison, description, deduction, content analysis, classification, hypothesis.
Results: the article describes and analyzes two theoretical models of the life cycle ‒ I. Adizes and L. Greiner; a comparison of the two concepts is made, similarities and differences are highlighted; each stage in the development of the organization is analyzed, the corresponding theoretical points of growth and decline are identified; the next possible crisis is predicted; the advantages of hiring a manager from outside are revealed; a life cycle model is presented an active organization.
Conclusions. The results obtained in the course of the study allow us to assert the high efficiency of the analysis of the organization's life cycle. The life cycle models formed by I. Adizes and L. Greiner based on the observation and experience of other organizations make it possible to use them as a tool for determining points of growth and crises. The recommendations developed on the basis of the analysis are practically applicable to the organization under study.

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