Development of Information and Telecommunication Infrastructure of the Region on the Basis of Innovation Management in the Television Industry

   Relevance. Regional information infrastructure is a factor in the sustainability of the social and information structure of the region, affecting public consciousness and innovative activity through content, forms of information transmission and television viewing technology. In the era of digital transformation, the technology for managing the innovative development of the television industry needs to be revised.
   The purpose is to propose new approaches to the development of the information and telecommunication infrastructure of the region based on the management of innovations in the television industry.
   Objectives: to determine the place and role of the television industry in the regional information infrastructure; analyze and identify trends in innovative development of the content and media sector in the national economy; identify current directions of development and implementation of new approaches, methods, methods and tools for innovation management in the television industry; present the approach to assessing the effectiveness of innovation management in the television industry and the results of its testing in a particular region.
   Methodology. The research methodology includes a combination of systemic and vital approaches, general scientific methods of analysis, synthesis, analogy, induction and deduction, methods of abstraction, analytical and prognostic modeling, empirical methods: interviewing, observation, expert assessments, analysis of television content.
   Results. Management of innovations in the television industry in the article is considered in the context of regional development, taking into account the specific role of the information and telecommunication infrastructure of the region's economy. The mechanism of innovation management in the television industry and the methodology for assessing its effectiveness are presented from the standpoint of a vital approach, which makes it possible to take into account the peculiarities of the process of influence on each other of a person and his environment, to present and record the composition, structure and dynamics of the socio-economic system to which the management impact is directed, its nature, level of complexity, stability and purposefulness of processes.
   Conclusion. The study made it possible to propose current areas of innovation management in the television industry, assess the effectiveness of innovation management in television companies in the region and identify reserves of efficiency growth in individual life transitions of management cycles.

1. Sergeev P. V., Shirokova L. V., Gurov V. I., Kandyba A. A. Infrastrukturnoe obespechenie funkcionirovaniya social'no-ekonomicheskoj sistemy regiona [Infrastructural support of the functioning of the socio-economic system of the region]. Vestnik Kurskoj gosudarstvennoj sel'skohozyajstvennoj akademii = Bulletin of the Kursk State Agricultural Academy, 2020, no. 7, pp. 127-135.

2. Alekhina E. I., Parakhina V. N. Vyrabotka effektivnyh form i sposobov stimulirovaniya innovacionnoj deyatel'nosti v sovremennyh usloviyah [Development of effective forms and ways to stimulate innovation in modern conditions]. Vestnik Severo-Kavkazskogo federal'nogo universiteta = Bulletin of the North Caucasus Federal University, 2020, no 1 (76), pp. 23-29.

3. Indikatory informacionnogo obshchestva: 2014: statisticheskij sbornik [Information society indicators: 2014: statistical collection]. Moscow, National Research University "Higher School of Economics," 2014. 320 p.

4. Abdrakhmanova G. I., Gokhberg L. M., Kevesh M. A., eds. Indikatory cifrovoj ekonomiki: 2017: statisticheskij sbornik [Indicators of the digital economy: 2017: statistical collection]. Moscow, National Research University "Higher School of Economics", 2017. 320 p.

5. Abdrakhmanova G. I., Vishnevsky K. O., Volkova G. L., Gokhberg L. M., eds. Indikatory cifrovoj ekonomiki: 2018: statisticheskij sbornik [Indicators of the digital economy: 2018: statistical collection]. Moscow, National Research University "Higher School of Economics", 2018. 268 p.

6. Abdrakhmanova G. I., Vishnevsky K. O., Gokhberg L. M., eds. Indikatory cifrovoj ekonomiki: 2019: statisticheskij sbornik [Indicators of the digital economy: 2019: statistical collection]. Moscow, National Research University "Higher School of Economics", 2019. 248 p.

7. Abdrakhmanova G. I., Vishnevsky K. O., Gokhberg L. M., eds. Indikatory cifrovoj ekonomiki: 2020: statisticheskij sbornik [Indicators of the digital economy: 2020: statistical collection]. Moscow, National Research University "Higher School of Economics", 2020. 360 p.

8. Livson M. V. [Television production as a key tool to improve the efficiency of television companies]. Perspektivy razvitiya ekonomiki i menedzhmenta. Sbornik nauchnykh trudov po itogam Mezhdunarodnoi nauchno-prakticheskoi konferentsii [Prospects for the development of the economy and management. A collection of scientific works based on the results of an international scientific and practical conference]. Chelyabinsk, Innovation Center for the Development of Education and Science Publ., 2015, pp. 62-64. (In Russ.)

9. Fomina A. N. Razvitie cifrovyh tekhnologij v sfere teleindustrii: tendencii i strategii upravleniya [Development of digital technologies in the field of the television industry: trends and management strategies]. Rossijskij ekonomicheskij internet-zhurnal = Russian Economic Online Magazine, 2019, no. 2, pp. 91-98.

10. Gorbov N. M. Bioadekvatnoe upravlenie: zhiznedeyatel'nostnyj podhod, prirodosoobraznaya metodologiya [Bio-adequate management: vital activity approach, nature-like methodology]; ed. by N. M. Gorbova. Bryansk, New Project Publ., 2017. 126 p.

11. Gorbov N. M. Prirodopodobnoe upravlenie: zhiznedeyatel'nostnyj podhod, bioadekvatnye tekhnologii [Nature-like management: vital activity approach, bioadaptive technologies]; ed. by N. M. Gorbova. Bryansk, New Project Publ., 2017. 157 p.

12. Gorbov N. M., Gorbova T. M., Barsukov N. V., Kosolapov B. V., Lysenkov S. G., Makarova G. V., Pogonysheva D. A., Pchelenok A. V., Fomina A. N., Fomin N. V., Khramchenko T. N. Upravlenie budushchego: zhiznedeyatel'nostnyj podhod, prirodopodobnye tekhnologii, bioadekvatnye resheniya [Management of the future: zhiznedeyatelnostny approach, nature similar technologies, bioadequate decisions]; ed. by N. M. Gorbov. Bryansk, BGU Publishing House, 2018. 436 p.

13. Antipina O. N. Platformy kak mnogostoronnie rynki epohi cifrovizacii [Platforms as multilateral markets of the era of digitalization]. Mirovaya ekonomika i mezhdunarodnye otnosheniya = World Economy and International Relations, 2020, vol. 64, no. 3, pp. 12-19.

14. Valentey S. D. Nekotorye kadrovye problemy perekhoda Rossii k cifrovoj ekonomike [Some personnel problems of Russia's transition to the digital economy]. Analiticheskij vestnik Soveta Federacii Federal'nogo Sobraniya RF = Analytical Bulletin of the Federation Council of the Federal Assembly of the Russian Federation, 2018, no. 1(690), pp. 97-103.

15. Morozova G. A., Lapaev D. N. Prioritetnye cifrovye integracionnye processy sovremennoj ekonomiki [Priority digital integration processes of the modern economy]. Razvitie i bezopasnost' = Development and Security, 2021, no. 1(9), pp. 66-74.

16. Mityakov S. N., Mityakova O. I., Murashova N. A. Cifrovaya ekonomika: novye vyzovy dlya sistemy obrazovaniya [Digital economy: new challenges for the education system]. Innovacii = Innovations, 2019, no. 10 (252), pp. 40-47.

17. Nureyev R. M. Cifrovaya ekonomika: na poroge chetvertoj promyshlennoj revolyucii? [Digital economy: on the verge of the fourth industrial revolution?]. Teoreticheskaya ekonomika = Theoretical Economics, 2018, no. 6 (48), pp. 70-73.

18. Semyachkov, K. A. Cifrovaya ekonomika i ee rol' v upravlenii sovremennymi social'noekonomicheskimi otnosheniyami [Digital economy and its role in the management of modern socioeconomic relations]. Sovremennye tekhnologii upravleniya = Modern Management Technologies, 2017, no. 8 (80), p. 1.

19. Teslenko I. B. Novye modeli vzaimodejstviya sub"ektov v usloviyah cifrovizacii [New models of interaction of subjects in conditions of digitalization]. Vol'nogo ekonomicheskogo obshchestva Rossii = Scientific Works of the Free Economic Society of Russia, 2019, vol. 218, no. 4, pp. 459-466.

20. Fomina A. N. Upravleniya innovaciyami v teleindustrii v usloviyah cifrovizacii ekonomiki. Avtoref. diss. kand. ekon. nauk [Management of innovations in the television industry in the context of digitalization of the economy. Cand. econ. sci. abstract diss.]. Nizhny Novgorod, 2021. 24 p.