Segmentation of the knowledge-intensive local market: scientific and methodological approaches and applied solutions.

Relevance. One of the priority tasks of the development of the Russian economy is the accelerated formation of high-tech knowledge-intensive markets, the main product of which are intellectual products tangible and intangible assets, including commercialized developments of universities. The purpose of the study is to segment the knowledge-intensive local market of the Belgorod region. Objectives: to conduct a content analysis of thematic publications on the research problem in the search engines Google Scholar and eLIBRARY.RU; to formulate criteria for segmentation of knowledge-intensive local markets in modern conditions; based on the statistical reporting data of the Territorial Body of the Federal State Statistics Service for the Belgorod region, to segment the knowledge-intensive market and identify the main segments of this market. Methodology. The study was conducted in two stages. At the first stage, a content analysis of scientific literature was conducted in the search engines Google Scholar and eLibrary.Ru. At the second stage, segmentation of the knowledge-intensive market of the Belgorod region was carried out. Results. The article presents brief results of segmentation of the knowledge-intensive local market of the Belgorod region. As a result of the study, four main segments of the knowledge-intensive local market were identified: priority advanced intellectual products for cluster development (stably high indicators); promising intellectual products for cluster development (with the maximum growth rate); supporting intellectual products for cluster development (possessing potential, but demonstrating a decrease in dynamics); high-tech intellectual products for cluster development (require the use of venture financing and strategic support). Conclusions. In the studied period, a disproportion of developed and implemented intellectual products (advanced production technologies) was observed in the knowledge-intensive market of the Belgorod region. At the same time, four market segments were identified for the possible further formation of high-tech clusters.

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