From the cartoon preferences of preschoolers and their parents to the transmission of culture in detail (sociological reflection).

Relevance. Animation as a cultural phenomenon that influences the value orientations, behavior, and cultural identity of the younger generation is widely represented in numerous scientific studies of various levels and social practices. Many researchers have noted the positive potential of Russian (Soviet) cartoons for children, which promoted the best universal values. The object of research is domestic (Soviet) cartoons. The subject is the socio–cultural characteristics of cartoons, understood as a reflection of various aspects of the life and culture of Soviet society, norms of behavior, social values and personality qualities (friendship, kindness, justice, envy or aggressive attitude, etc.). The purpose is to rethink the positive potential of children's domestic (Soviet) cartoons for broadcasting the best cultural heritage of our country to the younger generation. Objectives: to identify the cartoon preferences of parents and preschoolers; to compile a rating of Soviet cartoons beloved by parents; to determine the socio-cultural characteristics of cartoons included in the rating; to establish whether parents broadcast the cartoon heritage of our country to their children. Methodology. The research methodology includes an analysis of the socio-cultural characteristics of cartoons, methods of systematization and graphical representation of data. The main method is a survey (questionnaire, n=53, June, October 2024, Kursk). Results. The paper presents the results of a study of the viewer's cartoon preferences of parents and preschoolers; a rating of parents' favorite Soviet cartoons is compiled. Correlations have been established between the ratings of cartoons from Soyuzmultfilm Studio and the Screen creative association, and a schematic model of the established relationships has been constructed. An attempt is made to explain the revealed connections in these groups of cartoons. Conclusions. Soviet children's cartoons are a valuable cultural heritage of our country, which must be broadcast to the younger generation. Modern parents, being carriers of the cartoon heritage of the late 20th century, themselves love cartoons from childhood, but do not pass on the love of Russian (Soviet) animation to their children (75.5% of respondents). By allowing preschoolers to watch modern, frequently broadcast cartoons and animated series on a daily basis, they contribute to the formation of a different cartoon culture among them.

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