Digital culture in the modern information society.

Relevance. There are several important factors that determine the relevance of the topic of digital culture as a characteristic of modernity. Firstly, it is technological progress, in the process of which there has been a rapid development of technologies in recent decades, which have penetrated into almost all spheres of human activity –from education to entertainment. A new cultural environment is being formed, in which digital tools are becoming an integral part. Secondly, the change in communication models. With the help of digital technologies, the ways people communicate are fundamentally changing. Thirdly, the process of education and training is changing. Thanks to digitalization, new learning formats are emerging. Fourth, the economy and labor activity are changing. Thus, the study of digital culture makes it possible to better understand modern social processes, identify trends in the development of society and identify ways to adapt to new conditions. The purpose is to identify the impact of digital culture on different areas of human life, as well as to study its positive and negative consequences. Objectives: to consider the process of digital culture formation; to study the impact of digitalization on the economic sphere; to determine how digital culture affects communication; to assess the impact of digital culture on education. Methodology. This research is based on a socio-cultural analysis of modern theories of digital culture, as well as using structural and logical analysis and methods of theoretical generalization. Results. The influence of digital culture on the economic sphere, education and communication is studied. Conclusions. Digital culture has become an integral part of our lives. Using new technologies in various fields of activity, we are co-ordinately changing our lives and ways of communication. It is worth noting that all this entails not only new opportunities, but also negative consequences

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