The role of municipal authorities in managing the quality of services in the field of physical culture and sports

Relevance. Physical culture and sports are important components of modern human life, without which it is impossible to achieve health. Currently, a lot of attention is being paid to issues related to the involvement of the population in sports events. However, the solution to existing problems is possible only if the opinions of citizens themselves and their ideas about the quality of services provided in this area are taken into account. Also, the formation of an active lifestyle of the population is an important task of the municipal government.

The purpose of the study was to analyze the satisfaction of the population of Kursk with the quality of services provided in the field of physical culture and sports and to understand the role of the social mechanism in solving existing problems.

Objectives: to study existing scientific developments in the field of population involvement in physical education and sports, on the impact of sports on value orientations; to study the attitude of the population to the sports infrastructure available in the city of Kursk; to propose a social mechanism aimed at regulating interaction with the population in order to form sports-oriented behavior.

The methodology included: firstly, the analysis and scientific interpretation of existing approaches to the problem of population involvement in physical culture and sports activities; secondly, the organization and conduct of a sociological study by online survey among the population of the city of Kursk (N=900).

Results. Based on the theoretical generalization of the approaches available in the scientific literature to the problem of involving the population in measures to promote a healthy lifestyle, the necessity of improving municipal policy in the field of physical culture and sports is substantiated. The level of satisfaction of the population with the quality of physical culture and sports services provided in the city of Kursk has been determined, and it has been revealed that, in the opinion of the population, the city is characterized by a number of infrastructural physical culture and sports deficits.

Conclusions. The necessity of developing a social mechanism for ensuring interaction in the "populationgovernment-business-NGO" system, which can be implemented based on the technology of interdepartmental interaction and the principle of a subject-subject approach, is substantiated.

1. Voskolovich N.A., Yunusov R.I. Problems of involving the Russian population in sports. Intellekt. Innovacii. Investicii = Intelligence. Innovation. Investment. 2020;(3):31‒41. (In Russ.)

2. Gorskaya I.Yu., Kravchuk T.A., Kravchuk A.I., Zdanovich I.A. Analysis of population involvement in various sports in the federal districts of the Russian Federation. Biznes. Obrazovanie. Pravo = Business. Education. Right. 2023;(3):408-413. (In Russ.) https://doi.org/10.25683/VOLBI.2023.64.718

3. Gubareva A.A., Zhevlakova E.S., Mukhamadeeva E.D., et al. Popularization of physical culture and sports in the Russian Federation. Molodoj ucheny`j = Young Scientist. 2025;(3): 443-445. (In Russ.)

4. Rebrova N.P., Ivashkevich T.V., Luneva E.A. Socio-economic development of the region: youth involvement in physical education and sports. E`konomika, predprinimatel`stvo i pravo = Economics, Entrepreneurship and Law. 2024;14(7):3549-3565. (In Russ.) https://doi.org/10.18334/epp.14.7.121130

5. Belikova E.V., Dadazhanov A.P. Problems of formation of motivation of students of higher educational institutions to engage in physical culture and sports. E`konomika i upravlenie v sporte = Economics and Management in Sports. 2024;4(4):457-472. (In Russ.) https://doi.org/10.18334/sport.4.4.121778

6. Abramov A.P., Abramov A.P. Chess as science, art and sport: a socio-cultural retrospective and expert reflection. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economics, Sociology and Management. 2020;10(3):188-198. (In Russ.) EDN GRIPBW

7. Sedochenko S.V., Savinkova O.N. Studying the regional experience of involving the population in systematic yard sports. Nauka i sport: sovremenny`e tendencii = Science and Sport: Current Trends. 2024;12(4):225-230. (In Russ.) https://doi.org/10.36028/2308-8826-2024-12-4-225-230

8. Denisova G.S., Tuzova A.A., Gaidamaka T.A. Sport as a factor in the formation of morality. Zdorov`e cheloveka, teoriya i metodika fizicheskoj kul`tury` i sporta = Human Health, Theory and Methodology of Physical Culture and Sports. 2020;(4):26‒33. (In Russ.)

9. Semkina V.I. The influence of sports on the formation of value orientations. In: Innovatsionnyi potentsial molodezhi: informatsionnaya, sotsial'naya i ekonomicheskaya bezopasnost': materialy Mezhdunarodnaya molodezhnaya nauchno-issledovatel'skaya konferentsiya (g. Ekaterinburg, 4–5 dekabrya 2017 g.) = Innovative potential of youth: information, social and economic security: Proceedings of the International Youth Research Conference, 4-5 December 2017, Yekaterinburg. Ekaterinburg: Ural'skii federal'nyi universitet imeni pervogo Prezidenta Rossii B. N. El'tsina; 2017. P. 389-393. (In Russ.)

10. Sosunovsky V.S., Zagrevskaya A.I. The cultural potential of sports and its influence on the value orientations of students and students. Mezhdunarodnyi nauchno-issledovatel'skii zhurnal = International Scientific Research Journal. 2013;(4-3):38‒39. (In Russ.)

11. Kulikova A.S. The role of physical culture and sports in the system of value orientations of youth. Molodoj ucheny`j = Young Scientist. 2023;(1):209-211. (In Russ.)

12. Nadutkina I.E., Konev I.V., Kameneva T.N., Znakharchuk F.R. Factors of formation of youth civic engagement in conditions of geopolitical instability. Vlast` = Power. 2023;31(3):25-32. (In Russ.) https://doi.org/10.31171/vlast.v31i3.9618. EDN HNWSHK

13. Zyazin S.Y., Kameneva T.N., Leskova I.V. Youth and family in Russian society. Moscow: Mir Nauki; 2024. 352 p. (In Russ.) EDN VVZNEX

14. Kameneva T.N., Kotlyarov S.A., Nadutkina I.E., et al. Trust in socialization institutions as a necessary social condition for effective integration of disabled children into society. Problemy` social`noj gigieny`, zdravooxraneniya i istorii mediciny` = Problems of Social Hygiene, Public Health and the History of Medicine. 2024;32(S1):612-618. (In Russ.) https://doi.org/10.32687/0869-866X-2024-32s1-612618. EDN TCDMKM

15. Murtazina E.A., Bosova E.N. The role of local governments in creating conditions for the development of physical culture and sports in the territory of a municipality. Mezhdunarodny`j zhurnal gumanitarny`x i estestvenny`x nauk = International Journal of Humanities and Natural Sciences. 2024;(124):219‒223. (In Russ.)

16. Polovinkin V.A., Polovinkin V.V. The role of municipal self-government in the popularization of physical culture and sports among the population of Vsevolozhsky district. Gumanitarny`e, social`noe`konomicheskie i obshhestvenny`e nauki = Humanities, Socio-Economic and Social Sciences. 2024;(12):109‒115. (In Russ.)

17. Lakhnov A.N. The concept and essence of municipal policy in the field of physical culture and sports.Mezhdunarodny`j zhurnal gumanitarny`x i estestvenny`x nauk = International Journal of Humanities and Natural Sciences. 2019;(10-2):44‒48. (In Russ.)

18. Antonov M.V. Municipal policy in the field of physical culture: organizational and legal foundations. Molodoj ucheny`j = Young Scientist. 2015;(15):631-635. (In Russ.)

19. Kononov I.V. Fundamentals of municipal policy in the field of physical culture and sports management. Sovremenny`e nauchny`e issledovaniya i innovacii = Modern Scientific Research and Innovations. 2021;(9):17. (In Russ.)

20. Ramazanova D.D., Tukhvatullina M.A. Management of the development of physical culture and sports in municipal education. In: Studencheskij nauchny`j forum: materialy` VI Mezhdunarodnoj studencheskoj nauchnoj konferencii = Student scientific forum: Proceedings of the VI International student scientific conference. (In Russ.) Available at: https://scienceforum.ru/2014/article/2014003815 (accessed 02.09.2025).

21. Kopylov M.A. Improving the activities of local governments to create conditions for the development of physical culture and sports. Dajdzhest social`ny`x issledovanij = Digest of Social Research. 2023;(1):72-76. (In Russ.)

22. Kameneva T.N., Konishcheva E.V., Kotlyarov S.A. The social mechanism in the public administration system: state and prospects. In: Sovremennye mekhanizmy gosudarstvennogo upravleniya i otraslevykh politik: otsenka i perspektivy: sbornik materialov XXXIV Mezhdunarodnoi nauchnoprakticheskoi konferentsii, g. Khimki, 01 marta 2024 g. = Modern mechanisms of public administration and sectoral policies: assessment and prospects: Proceedings of the XXXIV International Scientific and Practical Conference, 1 March 2024, Khimki. Khimki: Akademiya grazhdanskoi zashchity MChS Rossii imeni general-leitenanta D.I. Mikhailika; 2024. P. 81-84. (In Russ.) EDN XUBCQM