Innovative Potential of the Enterprise: Assessment and Matrix of Opportunities

Relevance. The forestry of Russia, being an important branch of the economy, despite repeated reforms, is experiencing crisis phenomena in its development. The reasons for this state of affairs lie in the development of entrepreneurship in forestry, which has been in a state of stagnation over the past ten years. The article analyzes the development of entrepreneurship in the Voronezh region, the forestry system of which is a typical representative of forest management in sparsely wooded regions of the Russian Federation, and considers measures to support it.
The purpose of the study is to establish causal relationships between the development of small and mediumsized businesses in forestry in a low-wooded region and the existing forest management system.
Objectives: assess the state of small and medium-sized businesses in the forestry system of the Voronezh region; carry out a forecast of its development in the existing regional forest management system.
Methodology. When considering the state of small and medium-sized businesses in the regional forestry system, the methods of comparisons and comparisons were used. When constructing forecasts for the development of the forestry business, as well as establishing links between the values of the resulting variable and the values of the predictors, we used regression analysis.
Results. Forecasts of the development of small and medium-sized businesses in the forestry of a low-wooded zone have been made for four types of forest use: logging, hunting, recreational activities and side forest use.
Conclusions. According to the results of the study, it has been proved that the shortage of high-quality forest resources that has developed in the forestry of the regional system leads to an inevitable increase in competition, primarily between entrepreneurial structures engaged in logging. Objective economic circumstances determine the need to reduce the rates of payment for forest use in the Voronezh region and determine the downward trend in forest income in the regional forestry system. To maintain the current level of income, it is necessary to create a new toolkit for supporting entrepreneurial structures, as an integral part of the new model of forest management.

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