Investment Attractiveness of Automotive Companies in the Post-Coronavirus Period

Relevance. Investment activity is an integral strategy of companies in any industry that is responsible for the overall well-being and prosperity of the enterprise. This article examines the investment attractiveness and development trends of the automotive industry. The relevance of the study is determined by the dependence of the sustainable development of automobile companies on external and internal factors occurring in the 21st century on the world market. Restrictions imposed due to the coronavirus pandemic around the world have had a direct impact on the automotive industry and have affected the share price of automakers in both negative and positive ways.
The purpose of the study is to analyze the dynamics of the cost of automobile companies in the market and substantiate the conclusion about of the economic efficiency of investment in the automotive industry. The article notes that the crisis period directly affects the activities of automobile concerns and the growth or decline in the value of company securities.
The objectives of this study are to study the current state of the automotive industry, analyze the relationship between internal and external processes of companies and the value of their shares on the world market, and study the innovative development of car manufacturers in the near future.
Metodology. In the process of analyzing investment attractiveness, complex, methodological and systematic approaches to research were used.
The results of the dynamics of the value of securities of 10 of the world's leading automobile concerns are given and the prospects for the development of this industry in near future are considered.
Conclusions. As a result of the study, conclusions are drawn about the significant role of the automotive industry in the global economy, the interdependence of the company's value in the stock market and the processes taking place within the automotive business and on the world stage as a whole, and the feasibility of investing in companies in the automotive industry in 2021.

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