Innovative platform solutions for the modern economy

Relevance. The modern economic model is changing under the influence of technological progress and the development of the information environment, which practically duplicates the real sphere of society's life. New formats of communication, business, leisure and social life based on the Internet space are radically transforming the entire socio-economic infrastructure and generating new types of companies in the format of digital platforms and ecosystems. The features of the development of such business models exclusively in the online space are characterized by efficiency and attractiveness due to the seamless operation, mobility and dynamic feedback. The future development of such formats is based on the constant search for innovative solutions to promote new services.

The purpose is to identify the specifics of the development of platforms and assess their potential in the future information space.

Objectives. The following tasks were set and consistently solved in the article: to assess the scale and future prospects of the global platform economy; to analyze the impact of platforms on modern economic development, to consider the specifics of implementing the platform format of the business model in the realities of the Russian economy; to assess the technological capabilities and performance of Yandex as a leader in the platform segment of the economy.

Methodology. The scientific research was conducted using the following scientific search methods: a method for comparing empirical numerical data on the work of platforms; a method for classifying the main types of platform business models; a method for analyzing platform performance; a method for summarizing the identified features and signs of innovative development.

Results. The national platform economy is at the initial stage of its development and significantly lags behind the world leaders and technology companies. Nevertheless, the development of national technological solutions creates opportunities for the active development of this format, allows us to expand the scope of entrepreneurial activity of platforms in almost all sectors of the national economy.

Conclusions. The platform format of the national economy will continue to scale through the constant updating of tools and the active introduction of new innovative solutions.

1. Abdrakhmanova G.I., Gokhberg L.M., Dem'yanova A.V. (eds.) Platform Economy in Russia: Development Potential: Analytical Report. Moscow: Natsional'nyi issledovatel'skii universitet «Vysshaya shkola ekonomiki»; 2023. 72 p. (In Russ.)

2. Raupov Zh.R. The Role and Importance of Digital Platforms in the Economy. Ekonomika i sotsium = Economy and Society. 2023;(7):604-609. (In Russ.)

3. Kolmykova T.S., Kovalev P.P. Ecosystems as a Global Trend in the Digitalization of Economic Space. Obshchestvo: politika, ekonomika, pravo = Society: Politics, Economics, Law. 2023;(5):123-128. (In Russ.)

4. Lozhkina S.L., Novikov A.A., Novikova E.V. (eds.) Influence of the factor «manufacturability» on the economic structure of the innovation process of an industrial enterprise in the context of sustainable development. Rivista di Studi sulla Sostenibilita. 2022;(1):193-206. https://doi.org/10.3280/RISS2022-001012

5. Zhavnyak O.V. Digital platforms as a type of economic market relations and reflection of this aspect in the legal regime of digital platforms. Yuridicheskie issledovaniya = Legal Research. 2023;(8):96-127. (In Russ.)

6. Arica E. Oliveira M. Requirements for adopting digital B2B platforms for manufacturing capacity finding and sharing. In: 24th IEEE International Conference on Emerging Technologies and Factory Automation (ETFA). Spain, Zaragoza: IEEE; 2019. P. 703–709.

7. García Á., Bregon A., Martínez-Prieto M. A. Towards a connected Digital Twin Learning Ecosystem in manufacturing: Enablers and challenges. Computers & Industrial Engineering. 2022;171:108463.

8. Ryabukhin S.N., Kokorev I.A., Safronova A.A., Pokrovskaya O.D., Fomenko N.M. Main trends and prospects of the platform economy in the Russian Federation. Mir novoi ekonomiki = The World of the New Economy. 2025;19(2):134-148. (In Russ.) https://doi.org/10.26794/2220-6469-2025-19-2-134-148

9. Akberov K.Ch., Shuraev I.A. The influence of the specifics of the application of platform solutions in the process of transforming agricultural production into a digital economy. Russian Journal of Management. 2024;12(4):63-79. (In Russ.) https://doi.org/10.29039/2500-1469-2024-12-4-63-79

10. Plakhin A.E., Dubrovsky V.Zh., Ogorodnikova E.S. Study of digital divides in the formation of a platform model of the corporate sector of the economy. Journal of New Economy. 2024;25(3):71-89. (In Russ.) https://doi.org/10.29141/2658-5081-2024-25-3-4

11. Platonova E.D., Ziyan L. Platform economy: the degree of elaboration of the problem of formation and development. Vestnik Altaiskoi akademii ekonomiki i prava = Bulletin of the Altai Academy of Economics and Law. 2022;(9):408-415. (In Russ.)

12. Zabelina O.V., Anfalova A.V. Main vectors and results of research of international organizations and foreign scientists in the field of platform employment. Ekonomika truda = Labor Economics. 2024;11(6):771-784. (In Russ.) https://doi.org/10.18334/et.11.6.121253

13. Lukianenko O., Niameshchuk A. Development of the Platform Economy in the Global Digital Environment. International Economic Policy. 2020;(1-2):26-48.

14. Zemlyak S.V., Sivakova S.Y., Nozdreva I.E. Risk assessment model of government-backed venture project funding: the case of Russia. Journal of Legal, Ethical and Regulatory Issues. 2021;24:1-12.

15. Lozhkina S.L., Ionova N.V., Lozhkin V.A. Mechanisms for Financing Venture Projects in the Context of State Stimulation and Development of Innovations. Ekonomicheskie i gumanitarnye nauki = Economic and Humanitarian Sciences. 2020;(1):3-13. (In Russ.)

16. Koznov A.B. Application of Platform Business Models in the Economic Activities of Companies. Ekonomicheskie i sotsial'no-gumanitarnye issledovaniya = Economic and Social-Humanitarian Research. 2023;(3):81-92. (In Russ.)

17. Eremin V.V., Bauer V.P., Raikov A.N. Competitiveness Management in the Digital Platform System. Problemy upravleniya = Problems of Management. 2020;(4):27-40. (In Russ.)

18. Pozhidaev R.G. Features of business models of digital platforms. Vestnik Voronezhskogo gosudarstvennogo universiteta. Seriya: Ekonomika i upravlenie = Bulletin of Voronezh State University. Series: Economics and Management. 2022;(3):144-158. (In Russ.)

19. Babkin A.V., Mikhailov P.A. Digital platforms in the economy: concept, essence, classification. Vestnik Akademii znanii = Bulletin of the Academy of Knowledge. 2023;(1):25-36. (In Russ.)

20. Averina T.A., Avdeeva E.A., Zhernokleev A.S. Methodological aspects of digital platform management. Vestnik YuUrGU. Seriya «Komp'yuternye tekhnologii, upravlenie, radioelektronika» = Bulletin of SUSU. Series «Computer Technologies, Management, Radio Electronics». 2023;23(1):5-18. (In Russ.) https://doi.org/ 10.14529/ctcr230101

21. Geliskhanov I.Z., Yudina T.N., Babkin A.V. Digital platforms in the economy: essence, models, development trends. Nauchno-tekhnicheskie vedomosti SPbGPU. Ekonomicheskie nauki = Scientific and Technical Statements of SPbSPU. Economic Sciences. 2018;11(6):22–36. (In Russ.) https://doi.org/10.18721/JE.11602

22. Nguyen T.H., Newby M., Macaulay M.J. Information Technology Adoption in Small Business: Confirmation of a Proposed Framework. Journal of Small Business Management. 2015;53:207–227. https://doi.org/10.1111/jsbm.12058

23. Khovalova T.V. Using digital platforms for strategic development of industrial companies. Strategicheskie resheniya i risk-menedzhment = Strategic Decisions and Risk Management. 2022;13(3):245– 254. (In Russ.) https://doi.org/10.17747/2618-947X-2022-3-245-254

24. Jose A., Tollenaere M. Modular and platform methods for product family design: Literature analysis. Journal of Intelligent Manufacturing. 2005;16:371–390.