Integrated model of regional tourism development based on digital technologies (on the example of the Central Chernozem region)

   The relevance of the research is determined by the need to increase the competitiveness of the Central Chernozem regions in the tourism market, as well as the adaptation of the regional tourism industry to the modern requirements of the digital economy. The lack of unified digital platforms, the fragmentation of marketing efforts, and the lack of comprehensive digital services are serious constraints to realizing the potential of the regions. In the current conditions, the transition from the local use of individual tools to a systematic, integrated approach is a prerequisite for a qualitative leap forward.

   The purpose of the article is to develop and substantiate an integrated model for the development of regional tourism based on digital technologies in relation to the conditions of the regions of the Central Chernozem region.

   The objectives of the article include: analysis of the current state and problems of tourism development in the regions of the Central Black Earth region; identification of key digital technologies contributing to the development of regional tourism; development of the structure and components of an integrated model combining digital tools and processes of tourism management; formulation of proposals for the implementation of the proposed model to improve the efficiency of the tourism industry in the studied regions.

   Methodology. In the course of the research, the authors applied a set of general scientific methods, including system analysis, comparative analysis, synthesis, modeling, as well as analysis of statistical data, scientific publications and online resources devoted to the development of regional tourism and the use of digital technologies.

   Results. The research has developed an integrated model that includes subsystems for data collection and analysis, digital marketing and service management, as well as interaction with tourists and stakeholders.

   Conclusions. Based on the results of the study, the authors conclude that the implementation of the proposed model can systematically improve the efficiency of tourism management and the competitiveness of the regions of the Central Asian Republic.

1. Stebikhov D.A., Abushenkova M.V. The influence of international relations on the change of tourist landmarks. In: Turisticheskii, gostinichnyi i restorannyi biznes: innovatsii i trendy : materialy Vserossiiskoi nauchno-prakticheskoi konferentsii, Kursk, 7 aprelya 2022 goda = Tourism, hotel and restaurant business: innovations and trends : Proceedings of the All-Russian Scientific and Practical conference, 7 April 2022, Kursk. Kursk: Yugo-Zapadnyi gosudarstvennyi universitet; 2022, P. 157-160. (In Russ.)

2. Polishchuk O.A., Kazaryan Sh.G., Kopylova D.A. Digital transformation of the hotel business as a necessary condition for the successful functioning of hotels. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economics, Sociology and Management. 2023;13(5):71-82. (In Russ.) doi: 10.21869/2223-1552-2023-13-5-71-82

3. Khatukai S.A., Podkolzina I.M. Digital transformation: transformations in the tourism industry. Vestnik Adygeiskogo gosudarstvennogo universiteta. Seriya 5: Ekonomika = Bulletin of the Adygea State University. Series 5: Economics. 2019;(4):191‒198. (In Russ.)

4. Gamidullayeva L.A., Finogeev A.G. Methodological approaches to managing the development of industrial ecosystems (using the example of the tourism industry). π-Economy. 2023;19(2):7‒23. (In Russ.)

5. Pozdnyakov K.K. Budgetary funds in financing investments in the innovative development of the region (on the example of the Central Chernozem region). Finansy i upravlenie = Finance and Management. 2021;(3). (In Russ.) Available at: https://cyberleninka.ru/article/n/byudzhetnye-sredstva-v-finansirovanii-investitsiy-innovatsionnogo-razvitiya-regiona-na-primere-tsentralno-chernozemnogo-rayona (accessed 09. 07. 2025).

6. Morozova V.A., Smirnova M.A., Petrov A.A. Integration of innovative technologies and territorial development of tourism in Kursk: prospects and challenges. In: Aktual'nye problemy razvitiya turistskoi industrii : materialy Mezhdunarodnoi nauchno-prakticheskoi konferentsii, g. Kursk, 24 oktyabrya 2024 goda = Actual problems of development of the tourism industry : Proceedings of the International scientific and practical conference, 24 October 2024, Kursk. Kursk: Universitetskaya kniga; 2024. P. 134-137. (In Russ.)

7. Novikova N.G., Lebedev K.A., Lebedeva O.E. Regional tourism as a factor of socio-economic development of the economy. Vestnik Yuzhno-Ural'skogo gosudarstvennogo universiteta. Seriya: Ekonomika i menedzhment = Bulletin of the South Ural State University. Series: Economics and Management. 2016;(2):15‒21. (In Russ.)

8. Artemenko O.N. Regional tourism as a tool for the development of the territory. Russian Journal of Economics and Law. 2013;(2):11‒17. (In Russ.)

9. Lukerina O.M., Zhmurova S.S., Repina M.G., Vinogradov A.A., Dmitrieva N.V. Problems of regional tourism development in conditions of economic instability. Ekonomika i predprinimatel'stvo = Economics and Entrepreneurship. 2022;(3):385-388. (In Russ.) doi: 10.34925/EIP.2022.140.03.071

10. Oborin M.S., Saryan H.A. The role of digital technologies in the development of the information space for regional tourism management. Servis v Rossii i za rubezhom = Service in Russia and Abroad. 2019;13(3):24‒33. (In Russ.)

11. Morozov M.M. Development of regional tourism based on the use of digital technologies. In: Problemy i perspektivy razvitiya nauchno-tekhnologicheskogo prostranstva : materialy IV Mezhdunarodnoi nauchnoi internet-konferentsii = Problems and prospects of the scientific and technological space development : Proceedings of the IV International Scientific Internet Conference. Pt. 2. Vologda: Vologodskii nauchnyi tsentr Rossiiskoi akademii nauk; 2020. P. 564-567. (In Russ.)

12. Tourism. Federal State Statistics Service. (In Russ.) Available at: https://rosstat.gov.ru/ statistics/turizm# (accessed 09. 07. 2025).

13. Sevryukov I.Y. Digital transformation of tourism and hospitality: potential, trends, regional aspect. Ekonomika, predprinimatel'stvo i pravo = Economics, Entrepreneurship and Law. 2025;15(3):1739-1758. (In Russ.) doi: 10.18334/epp.15.3.122286

14. Strategies of digital transformation of Russian regions. TADVISER. (In Russ.) Available at: https://www.tadviser.ru/index.php/Статья:Digital transformation Strategy_regions_ Russia (accessed 09. 07. 2025).

15. Development of digital tourist routes. 20.35. University. (In Russ.) Available at: https://pt.2035.university/project/razrabotka-cifrovyh-turisticeskih-marsrutov (accessed: 09. 07. 2025).

16. Vishnevskaya E.V. The impact of digital technologies on the development of the tourist market. Nauchnyi rezul'tat. Tekhnologii biznesa i servisa = Scientific Result. Business and Service Technologies. 2019;5(4):12-24. (In Russ.) doi: 10.18413/2408-9346-2019-5-4-0-2

17. Voskolovich N.A. On the way to digital tourism. Gosudarstvennoe upravlenie. Elektronnyi vestnik = Public Administration. Electronic Bulletin. 2024;(102):155-167. (In Russ.) doi: 10.55959/MSU2070-1381-102-2024-155-167

18. Burnashev R.F., Akbarzoda M.T. The role of information technology in improving the quality of services in the tourism industry. Universum: tekhnicheskie nauki : elektronnyi nauchnnyi zhurnal = Universum: Technical Sciences : Electronic Scientific Journal. 2023:(7). (In Russ.) Available at: https://7universum.com/ru/tech/archive/item/15783 (accessed 09. 07. 2025).

19. Sevryukov I.Y. Digital transformation of tourism and hospitality: potential, trends, regional aspect. Ekonomika, predprinimatel'stvo i pravo = Economics, Entrepreneurship and Law. 2025;15(3):1739-1758. (In Russ.) doi: 10.18334/epp.15.3.122286

20. National project "Tourism and Hospitality". Government of Russia. (In Russ.) Available at: http://government.ru/rugovclassifier/920/about/ (accessed 09. 07. 2025).

21. Morozov M.A., Morozova N.S. Innovative trends in the development of tourism and the hotel business in the context of digitalization. Estestvenno-gumanitarnye issledovaniya = Natural Sciences and Humanities Research. 2020;(2):196‒202. (In Russ.)

22. Ovcharenko L.A., Lebezova E.M. Digitalization as a new paradigm of tourism development management. Vek kachestva = Century of Quality. 2021;(4):106‒126. (In Russ.)