Digital art as a mechanism for preserving traditional values

Relevance. With the development of digital technologies, the analysis of the form and content of contemporary digital art has become a priority research task, necessitating a discussion of the typology of digital art and the mechanisms by which societal values are shaped within a philosophical, cultural, value-based, and economic context. In today's context, the study of the mechanisms of digital art as a system for shaping traditional values is particularly relevant.
The purpose is to develop a conceptual framework for the mechanism by which digital art influences the formation of traditional value systems.
Objectives: to identify the essence of digital art and its attributes, develop its typology, and identify the channels through which digital art influences traditional value systems.
Methodology. The methodology is based on an interdisciplinary analysis of digital art interpretation based on value-based, cultural, technological, and economic approaches. To achieve this goal, methods of semantic and content analysis, a review of scientific research, and general scientific methods of analysis, synthesis, and generalization were used.
Results. This article summarizes approaches to understanding digital art, identifies its attributes ‒ technological development, social interaction, and economic performance, and defines a matrix for the application of digital tools in contemporary art forms. Elements that determine the effectiveness of digital art as a communication channel in the formation of traditional values are identified: digital inclusivity, interactivity, social interaction, mass appeal, and institutionalization.
Conclusions. Understanding the multifaceted nature of digital art is the basis for examining its impact on traditional value systems. The results obtained will allow for the further development of approaches to the formation of creative industries and the art market, as well as the refinement of tools for the development of digital art markets.

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