Development of "Smart Villages" as a Toolkit of the Concept of Organizational and Economic Management of rural Areas in the Context of Digitalization of the Economy

Relevance. The application of the concept of "smart villages" in regional organizational and economic management of rural areas using digital technologies and local resources, supported by building up social and human capital, developing a network of cooperation and building local innovation systems, will increase the competitiveness of rural areas, economic growth, and improve living conditions and the functioning of the economy through more active development of technical and social innovation and multidirectional, internal and external interregional cooperation.
Purpose - research, formation and substantiation of the concept of "smart villages", as well as goals, implementation mechanisms, development directions and components of regional policy for the development of rural areas.
Objectives: disclosure of the conceptual apparatus, substantiation of the specific features of the concept of "smart villages" as a tool for regional organizational and economic management of rural areas in the context of digitalization of the economy, study of implementation mechanisms and development directions.
Methodology. The study is based on general scientific methods of empirical research (observation, measurement, experiment), analysis and synthesis, analogy, systematization, as well as the development of theoretical and practical recommendations for the introduction of the concept of development of "smart villages" into regional programs for the development of rural areas.
Results. The common goals and means of sustainable development of rural areas in the region can be achieved in different ways. One of the promising forms contributing to the process of sustainable development of rural areas is the concept of "smart village", as well as the introduction of smart specializations of regions and local systems. The idea combines the need to base development on bottom-up endogenous resources with the need to maintain and develop external relationships and capitalize on exogenous innovation potential.
Conclusions. The authors concluded that the development of “smart villages” based on digital technologies and innovations will contribute to improving the quality of life of rural residents, improving the quality of public services, and rational use of resources.

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