Instruments of state regulation of the digital economy: problems, risks and prospects

Relevance. Studying the directions of state policy allows us to develop prospects for the digitalization of the market economy, identify risks, and solve the problems of transformation, which is significant and quite relevant at the current stage.
The purpose of the study is to develop a system of tools for state management of transformation in the sectors of the market economy in order to ensure accelerated development of the country's economy.
Objectives: the study examines the process of public administration in the context of digitalization, analyzes the key problems that hinder the development of the digital economy, including legal and social aspects, and examines the role of identifying risk factors such as cyberattacks and consumer rights vulnerabilities.
Methodology. The study uses analytical methods to investigate the system of tools for public regulation of digitalization processes, including digital technologies, and their impact on the effectiveness of socio-economic development management.
Results. Public administration using a system of public policy instruments solves global challenges and is the main lever for accelerated implementation of digitalization in all sectors of the market economy. It is noted that ensuring interaction on the integration of big information data and their synchronization should be taken into account in the regulatory norms of both federal and regional legislation. The role of the adaptability of the regulatory framework to modern economic conditions in achieving control points, the weight of factors affecting internal and external threats is highlighted. Excessive regulations, bureaucracy and administrative barriers create additional costs for businesses, which limits the development of the private sector and investment activity.
Conclusions. When developing public policy directions using a systematic approach to the implementation of digitalization platforms, the interests of the state and its economic entities are ensured. As a result of the implementation of systemic public administration, the task of accelerating the development of the digital economy is addressed, taking into account internal and external threats, which allow for the systematization of tools to ensure the implementation of the digitalization strategy and enhance the capabilities of the real economy to transition to a digital format.

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