Modern approaches to classifying investments in the development of agricultural organizations and enterprises

Relevance. The formation of strategic portfolios of investment projects in agribusiness leads to the systematization of various types of investments in the development of agribusiness organizations and enterprises.1 This requires dividing the concepts of investment into categories, taking into account the development of progress, the systemic economy of the consumer and his requirements for products. The commodity market is gradually being replaced by the value market, and with the development of digital technologies, there is a smooth transition from the 4P to 4C marketing model developed by Robert F. By Lauterborn. There is a need to clarify the existing interpretations of the concept of investment, caused by the inclusion in their content of the creation of unique properties both in the value chain of product creation and in the formation of values in the sphere of realisation and the systemic economy of the consumer. This determines the relevance of the chosen research topic. The purpose is to consider the features of interpreted investments, investing and existing approaches of scientific economists to classify features and categories of investments.
Objectives: to consider various classifications of categories and interpret the concepts of investment and investment. To identify the distinctive features of the augmented classification of investment categories and formulate a refined definition of the concept of investment and investment.
Methodology. When studying this topic, the theoretical method of analysis and synthesis was used to compile an expanded classification of investment categories and a refined interpretation of its definition.,
Results. The study of various approaches to the classification of investments made it possible to identify the main features characterizing the investment orientation and to form an updated classification of its categories. Based on the characteristic features of the main categories, the interpretation of the concepts of "investment" and "investing" has been clarified.
Conclusions. Modern approaches to the systematization of investment categories based on the classification of features that determine their purpose, allow us to formulate a more precise interpretation of investments, taking into account the development of the market of product values, as well as the role of the image of the producer in increasing its competitiveness.

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