Prospects for the Development of Banking Payment Services in Russia During the Digitalization of the Economy

Relevance. The level of technological effectiveness of payment services in Russian banks is constantly growing, which is reflected in the share of non-cash payments and transfers, both by bank cards and by payment systems of instant transfers. In modern conditions, the use of new banking technologies, including in the process of selling other banking services, is a mandatory factor in the competitiveness of a bank. This article analyzes the use of bank payment cards. The relevance of the article is due to the fact that the use of bank payment cards is an important sector of the financial market.
The purpose of the study is to analyze current trends in the development of payment services of Russian banks.
Objectives: to determine the indicators characterizing the development of the Russian payment card market; describe the transactions of payment transfers in the context of various payment instruments; to conduct a comparative analysis of money transfer transactions in the context of different countries; evaluate the efficiency of operations with bank cards of Sberbank.
Methodology. The study used general scientific methods: comparative analysis, generalization, induction.
Results. Based on the study, the following results were obtained: an analysis of indicators characterizing the development of the Russian payment card market was carried out; a comparative analysis of money transfer operations in the context of different countries was carried out; the payment system of Sberbank was assessed as one of the five largest systems used by Russian banks in terms of the volume of money transfers.
Conclusions. The bank card market is actively developing, which is characterized by an increase in the number of bank cards. The aggregate market share of the top five leading banks in the Russian money transfer market is 32,4%, which means an average level of market concentration and a fairly high level of competition in the market. As for the foreign experience of money transfers, most of them are based on the use of international payment systems.

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