New Vectors and Limitations in the Development of Entrepreneurial Structures in the New Economic Realities

   The relevance of the study is due to the need to find ways to stimulate the activity of small and medium-sized entrepreneurial structures at the point of overlap of two turbulent periods - pandemic and sanctions restrictions.
   The purpose of the study is to analyze the limitations in the development of small and medium-sized entrepreneurial structures in Russia in the new economic realities, including pandemic and sanctions imposed by EU countries and the USA, as well as to substantiate measures to stimulate the activity of Russian entrepreneurial structures in the current conditions.
   Objectives: to study the conditions and factors of functioning of Russian entrepreneurial structures in the active stage of the pandemic and at the stage of post-sanctions recovery; to identify sectors of entrepreneurial activity most affected by sanctions restrictions; to substantiate a set of measures aimed at stimulating the activity of Russian entrepreneurial structures in the conditions of new economic realities.
   Methodology. The authors used methods of analysis and synthesis, systematization, comparative analysis, graphical method, methods of economic analysis to study the dynamics of socio-economic indicators, as well as a systematic approach to present the authors' conclusions.
    Results. The authors have analyzed the factors determining the activity of Russian entrepreneurial structures in the active stage of the pandemic and at the stage of post-covarian recovery. The article identifies the areas of activity of small and medium-sized entrepreneurial structures that are most affected by the sanctions restrictions imposed by the EU countries and the United States.
   Conclusions. It is concluded that Russian entrepreneurial structures of small and medium-sized businesses are trapped in two turbulent periods - pandemic and sanctions restrictions. It is substantiated that in 2022 the SME sector showed the first signs of recovery after the pandemic, followed by the development of new challenges of uncertainty. A two-level model for stimulating entrepreneurial activity in conditions of sanctions restrictions, which includes a set of state policy measures, as well as tools for adapting companies in the form of ambivalent development strategy, is proposed.

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