Оценка производственно-экономического потенциала в стратегическом управлении устойчивым развитием промышленного предприятия

Relevance. In modern conditions of an uncertain external environment, it is necessary to improve the process of developing and implementing strategically expedient management decisions that ensure sustainable, effective and balanced development of industrial enterprises. Research, assessment, forecasting and planning of production and economic potential and the synergy of its structural elements create additional opportunities for increasing the effectiveness of strategic management based on system diagnostics of the internal environment of the enterprise.
The purpose of the study is a comprehensive assessment of the production and economic potential for improving the strategic management of sustainable development of an industrial enterprise.
Objectives: to systematize methods of assessment of industrial and economic potential in the management of sustainable development of the enterprise; to assess the industrial and economic potential of the industrial enterprise on the basis of integral indicators and the method of dynamic standards; to determine the directions of harmonization of management of the structural elements of industrial and economic potential, using a balanced system of indicators.
Methodology. In the process of research, methods of financial and economic analysis, methods of analysis and synthesis, development and adoption of management decisions, integral assessment and dynamic standards, the system of balanced scorecard were used.
Results. The study and assessment of industrial and economic potential of an industrial enterprise on the basis of the proposed algorithm was carried out, which made it possible to determine the strategic directions of sustainable development. In the assessment of production and economic potential it was proposed to use integral indicators, the results of the calculation of which are used to design and implement a strategy for the development of the enterprise. On the basis of the data of the financial statements the indicators were calculated and the corresponding conclusions were made.
Conclusions. Within the framework of the conducted research the technology of research of production and economic potential of the enterprise with the subsequent transformation of the assessment results into strategic directions of sustainable development was proposed.

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