Specifics of Cutting-Edge Social and Onthological Research: Theory and Practice

   Relevance. The appeal to the topic of socio-ontological research is caused by the fact that in the conditions of rapidly becoming more complex social reality and the emergence of qualitatively new entities of social existence, conceptually holistic approaches to their study are practically not covered in the national and world literature against the background of many private-sociological, socio-philosophical and socio-cultural studies.
   The purpose is to substantiate the concept of "social ontology" within the framework of its theoretical and practical application, taking into account the specifics of social processes taking place in modern Russian society.
   Оbjectives: to give a more precise definition of the concept of "social ontology" in the framework of our study; to investigate the history of formation and the main approaches to the application of the concept of "social ontology"; to conduct a categorical analysis of individual aspects of modern social reality; to formulate the conceptual foundations of the most favorable from the economic and socio-cultural point of view of the development of digitalization in modern Russia;
   Methodology. The categorical-logical, system-structural, dialectical method was used as a methodological basis.
   Results. The principles, strategies and approaches of social ontology in relation to the modern realities of Russian society are analyzed.
   Conclusions. The results of our analysis have shown that the phenomenon of socio-cultural ontology has a complex history of formation. The main conceptual difficulties are connected with the fact that at the present stage of development of such complex processes as digitalization, which are also being introduced into culture, the vectors of technological, human and institutional capital converge. Actually, within the framework of the study through the prism of "social ontology", we consider a large-scale change of ideological orientations and attributive characteristics of socio-anthropological reality.

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