Drivers of Information Interaction of Organizations in the Digital Economy
Abstract
Relevance. In the context of the digital transformation of business and the economy as a whole, organizations need to ensure effective information interaction that allows them to collect, analyze, use, store and transfer huge amounts of data to participants in business processes to ensure competitive advantages in the market, reduce costs and obtain a positive synergistic effect. At the same time, information interaction should be built taking into account the main trends in the development of the digital economy. In this regard, it becomes relevant to identify and analyze the main vectors of information impact of organizations, which should be understood as drivers of information interaction between organizations. Thus, the importance and priority of researching the drivers of information interaction of organizations in the digital economy is beyond doubt.
The purpose is identification and analysis of the drivers of information interaction of organizations in the digital economy.
Objectives. The achievement of this goal predetermined the solution of the following tasks: to identify and analyze the drivers of information interaction of organizations in the digital economy; visualize the systemic impact of drivers of information interaction of organizations in the digital economy
Methodology. Methods of rating data analysis, statistical and system analysis, induction and deduction were used as the basis for the study.
Results. Based on the study, the main drivers of digital interaction of organizations in the digital economy were identified and analyzed, and the systemic impact of drivers of digital interaction of organizations in the digital economy was visualized.
Conclusions. The study identified the main drivers of information interaction of organizations in the digital economy, the management of which will allow organizations to build effective information interaction in modern economic conditions.
About the Author
Yu. V. Zolotukhina
Kuban State Agrarian University named after I. T. Trubilin
Russian Federation
Russian Federation
Yulia V. Zolotukhina, Post-Graduate Student
13 Kalinina str., Krasnodar 350044
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Review
For citations:
Zolotukhina Yu.V. Drivers of Information Interaction of Organizations in the Digital Economy. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2021;11(4):245-252. (In Russ.)
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