Modern Approach to Digitalization of State and Municipal Property Management Processes

Relevance. In modern times, the issues of digitalization of the property complex are relevant both for the work of municipal authorities and for regional structures. In the current socio-economic situation after the COVID-19 pandemic, the need to digitize property management processes is reaching the level of "necessity". It seems necessary to study the processes associated with the implementation of digital platforms for property management at the regional level and at the level of a single municipality.
The purpose of the article is to study the problems associated with the introduction of digitalization in the management of state and municipal property, as well as a theoretical and methodological justification for the need to apply modern approaches in the management process.
Objectives. Achievement of this goal predetermined the solution of the following tasks: analysis of changes in the property complex of a particular municipality and region. Recommendations were made to focus on budgetary policy and allocate funds for a "pilot" project to implement a "digital" platform.
Methodology. The research is based on the methods of expert assessments, economic and mathematical modeling, as well as the management method.
Results. It seems necessary to include among the results obtained in the course of the study: the differentiation of marketing development strategies based on the digitalization of property management, mainly related to the consequences of the COVID-19 pandemic. A characteristic assessment of the management platform from the descriptive point of view of M. Eunli is given, which allows you to clearly verify the advantages of introducing digital technologies into management processes.
Conslusion. Currently, in view of the lack of clear tools for assessing and predicting the level of digitalization of property management processes, the research materials allow conducting an expert analysis of the factors that must be taken into account when introducing digital platforms.

1. Mironov D. S., Shaibakova L. F. Institutsional'nye determinanty i problemy formirovaniya innovatsionnoi ekonomiki Rossiiskoi Federatsii [Institutional determinants and problems of the formation of the innovative economy of the Russian Federation]. Nauka i biznes: puti razvitiya = Science and Business: Ways of Development, 2019, no. 3 (93), pp. 93-97.

2. Gretchenko A. A., Demenko O. G., Savina N. P. Otsenka gotovnosti ekonomiki Rossii k vnedreniyu tsifrovykh tekhnologii [Assessment of the readiness of the Russian economy for the implementation of digital technologies]. Plekhanovskii nauchnyi byulleten' = Plekhanov Scientific Bulletin, 2018, no. 2 (14), pp. 14 - 20.

3. Kireeva M. S., Klevtsova M. G. Tsifrovye marketingovye strategii organizatsii v usloviyakh postkrizisnoi transformatsii ekonomiki [Digital marketing strategies of organizations in the post-crisis transformation of the economy]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economics, Sociology and Management, 2021, vol. 11, no. 2, pp. 138-151.

4. Richterich A. The Big Data Agenda. London, Published by University of Westminster Press, 2018, p. 1.

5. Iokhin V. Ya. Vliyanie tsifrovizatsii na ekonomiku, obshchestvo i gosudarstvo [Influence of digitalization on the economy, society and the state]. Nauchno-analiticheskii vestnik IE RAN = Scientific-Analytical Bulletin of the Institute of Europe RAS, 2020, no. 3, pp. 62-67.

6. Mirolyubova T. V., Karlina T. V., Nikolaev R. S. Tsifrovaya ekonomika: problemy identifikatsii i izmerenii v regional'noi ekonomike [Digital economy: problems of identification and measurement in the regional economy]. Ekonomika regiona = Economy of the Region, 2020, vol. 16, no. 2, pp. 377-390.

7. Loginov M. P., Usova N. V. Osobennosti upravleniya innovatsiyami v sfere uslug [Features of innovation management in the service sector] Vestnik Chelyabinskogo gosudarstvennogo universiteta = Bulletin of the Chelyabinsk State University, 2019, no. 3 (425), is. 64, pp. 120-131.

8. Tkachenko I. N., Starikov E. N. Tsifrovaya ekonomika: osnovnye trendy i zadachi razvitiya [Digital economy: main trends and development objectives]. Izvestiya Saratovskogo universiteta. Novye serii. Seriya: Ekonomika. Upravlenie. Pravo = Proceedings of the Saratov University. New Series. Series: Economy. Management. Right, 2020, vol. 20, no. 3, pp. 244-255.

9. Vinogradova E. Yu., Galimova A. I. [Information system of planning and enterprise management as an element of the digital economy]. Fundamental'nye i prikladnye issledovaniya v oblasti upravleniya, ekonomiki i torgovli. Sbornik trudov nauchnoi i uchebno-prakticheskoi konferentsii [Fundamental and applied research in the field of management, economics and trade. Collection of works of the scientific and educational-practical conference]. St. Petersburg, St. Petersburg Polytechnic University of Peter the Great Publ., 2017, pp. 168-176. (In Russ.)

10. Kasatkina E. A. Kharakteristika ispol'zovaniya regional'noi sobstvennosti v sovremennykh usloviyakh [Characteristics of the use of regional property in modern conditions]. Vestnik Udmurtskogo universiteta = Bulletin of the Udmurt University, 2021, vol. 31, is. 1, pp.12-20.

11. Sviridova V. V. Monitoring vnedreniya tsifrovykh tekhnologii v ekonomicheskuyu i sotsial'nuyu sfery regionov [Monitoring the implementation of digital technologies in the economic and social spheres of the regions]. MODERN SCIENCE, 2020, no. 8-2, pp. 316 - 320.

12. Bulochnikov P. A. Analiz effektivnosti formirovaniya strategii razvitiya regiona [Analysis of the effectiveness of the formation of the development strategy of the region]. Peterburgskii ekonomicheskii zhurnal = St. Petersburg Economic Journal, 2021, no. 1, pp. 51-59.

13. Logacheva N. A. Profil' tsifrovoi transformatsii regiona kak kachestvennaya kharakteristika urovnya tsifrovogo razvitiya [Profile of digital transformation of the region as a qualitative characteristic of the level of digital development]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economics, Sociology and Management, 2021, vol. 11, no. 2, pp. 275-285.

14. Bazueva E. V., Zhulanov E. E., Karlina T. V., Kovaleva T. Yu., Mirolyubova T. V., Shultz D. N. Konkurentosposobnost' i upravlenie razvitiem natsional'noi i regional'noi ekonomiki: sintez ierarkhicheskogo i institutsional'nogo analiza [Competitiveness and development management of the national and regional economy: synthesis of hierarchical and institutional analysis]. Vestnik Permskogo universiteta. Seriya: Ekonomika = Bulletin of Perm University. Series: Economics, 2016. no. 1 (28). pp. 7-40.

15. Zhulanov E. E. Ekonomiko-matematicheskoe modelirovanie vosproizvodstvennykh vzaimodeistvii territorial'nykh sotsial'no-ekonomicheskikh sistem [Economic and mathematical modeling of reproductive interactions of territorial socio-economic systems]. Perm, Perm National Research Polytechnic University Publ., 2014. 564 p.

16. Rozhkov E. V. Primenenie teorii ekonomiki prava k protsessam privatizatsii gosudarstvennogo imushchestva [Application of the theory of economics of law to the processes of privatization of state property]. Vestnik Permskogo natsional'nogo issledovatel'skogo politekhnicheskogo universiteta. Sotsial'no- ekonomicheskie nauki = Bulletin of the Perm National Research Polytechnic University. Socio- Economic Sciences, 2015, no. 3, pp. 85-90.

17. Rozhkov E. V. Sovershenstvovanie sistemy upravleniya sobstvennost'yu na urovne munitsipalitetov [Improving the property management system at the level of municipalities]. Voprosy regional'noi ekonomiki = Issues of Regional Economics, 2020, no. 3, pp. 88-97.

18. Territorial'nyi organ Federal'noi sluzhby gosudarstvennoi statistiki po Permskomu krayu [Territorial body of the Federal State Statistics Service for the Perm Region]. Available at: http://www.permstat.gks.ru. (accessed 17.05.2021)

19. Kyfyak V. The Strategic Components of the Institutional Mechanism of the Agricultural Sector of the Economy of Ukraine. Ecoforum Journal, 2015, vol. 4, no. 1, p. 1.

20. Dubrovsky V. Zh., Kuzmin E. A. Transaktsionnye izderzhki i transaktsioemkost' ekonomicheskoi sistemy [Transaction costs and transaction intensity of the economic system]. Ekonomika i upravlenie = Economics and Management, 2013, no. 18 (297), pp. 18-25.

21. Mikhailenok O. M., Nazarenko A. V. Publichnaya politika, razvitie i instituty: logika sopryazheniya smyslov i "zabytye veshchi" v novoi bytiinoi real'nosti [Public policy, development and institutions: the logic of conjugation of meanings and "forgotten things" in the new reality of being]. Polis. Politicheskie issledovaniya = Polis. Political Studies, 2020, no. 1, pp. 179-191.

22. Kornienko E. L., Abramov A. V. [Information technologies in forecasting and planning the development of a municipal formation (on the example of the city of Chelyabinsk)]. Umnye tekhnologii v sovremennom mire. Materialy yubileinoi Vserossiiskoi nauchno-prakticheskoi konferentsii, posvyashchennoi 75-letiyu Yuzhno-Ural'skogo gosudarstvennogo universiteta, 20-23 noyabrya 2018 g. [Smart technologies in the modern world. Materials of the jubilee All-Russian scientific and practical conference dedicated to the 75th anniversary of the South Ural State University, November 20-23, 2018]. Chelyabinsk, South Ural State University Publ., vol. 1, pp. 33-38. (In Russ.)

23. Uenlue M. The Complete to the Revolutionary Platform Business Model. Available at: https://www.innovationactics.com/platform-business-model-complete-guide. (accessed 03.05.2021)

24. Fedorova T. A. Tsifrovye biznes-modeli: tsifrovye platformy, raznovidnosti i funktsii [Digital business models: digital platforms, varieties and functions]. Znanstvena misel journal, 2019, no. 3, pp. 28-33.

25. Repeshko Yu. A., Stepanenko D. A. K voprosu o razvitii gosudarstvennykh tsifrovykh platform [On the development of state digital platform]. Strategii biznesa: analiz, prognoz, upravlenie = Business Strategies: Analysis, Forecast, Management, 2021, vol. 9, no. 2, pp. 49-52.