Project Management on Online Trading Platforms: Problems, Directions and Tools

   Relevance. Currently, project management is used in all sectors of human life, from aerospace projects or construction to education and healthcare. The development of project management in the Internet space today is due to a number of factors, including an increase in the number of users, the intensity of Internet use, and the degree of trust in information located on the global network. Most users are registered in social networks, and increasingly use mobile means to access the Internet. To establish contact with the target audience, to form a positive image, companies actively use tools to promote projects in the Internet space. The Internet project is an inevitable component of the activities of most companies, which is associated with the introduction of the digital economy into the traditional business environment.
   The purpose of the study is to systematize methods and tools, as well as to determine the sequence of their use for the selection and implementation of projects on online trading platforms.
   Objectives: to substantiate the relevance of project management in the digital economy, to generalize project management methods on Internet trading platforms; to identify the features and apply methods for selecting and implementing projects in the Internet space; to determine the priority direction of digital transformation of project management.
   Methodology. In the course of the study, general scientific methods of logical and statistical analysis, qualitative and quantitative analysis, as well as methods of comparative analysis, method of systematization, descriptive method.
   Results. The features of the stages of project management on online trading platforms are revealed; the project management tools of online trading platforms are systematized - selection, niches, schemes of working with the trading platform (FBO or FBS), as well as tools for promoting the project on the Internet (internal advertising; external advertising; CEO optimization; influencers).
   Conclusions. The practical application of project management tools on Internet trading platforms makes it possible to identify the priority direction of the digital transformation of the project management system in the company, the consistent implementation of which will effectively implement Internet projects.

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