Leader’s Value Orientations in Social and Structural Relations of the Business Sphere

Relevance. Today, when Russia, like the whole world, is experiencing unprecedented changes in all spheres of life, more great responsibility and burdens fall on the shoulders of the leader. Faced with new realities, they begin to re-evaluate not only the effectiveness of the business, but also their approach to the main aspects of the management process: social performance, interaction with personnel and strategies.
The purpose is to study the value orientations system of a modern leader in social and structural relations of the business sphere.
The objectives are to identify and describe the value orientations of a modern leader through the analysis of the main components of the questionnaire of M. Rokeach’s values; assess the validity of using the value orientations system of a leader in the context of the new realities of the fourth industrial revolution, the pandemic and economic sanctions.
Methodology. The study involved 100 managers aged 30 years and older, of different levels and managerial experience. They were asked to arrange the terminal and instrumental values in order of their importance.
Results. The study showed that despite the different age, geographical, professional and personal data, there are only minor differences in the value orientations system of managers, and the values proposed by Rokeach determine their value-semantic aspect of life and work.
Conclusions. In order for the described values of the manager to fully reflect the latest events and moods in the world, the author proposes to supplement them with digital values, on which efficiency and competitiveness in business directly depend, and gives his own definition of this “phenomenon”.

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