Digital Platforms and Their Role in the Innovative Development of the Economy

Relevance. The use of digital platforms can improve the efficiency of business processes. Digital technologies and the huge amounts of digital data generated by their use radically affect the socio-economic processes taking place in society. The main segments in the field of digital transformation at the moment are: payments and transfers, crowdfunding, asset management, financial marketplace, blockchain, platform technologies.

The purpose of the study is to determine the features of the functioning of digital platforms and describe their role in the innovative development of the economy.

Objectives: to describe global trends in financial technologies; to characterize the approaches of Russian and foreign authors to the definition of digital platforms; to identify factors contributing to the development of digital platforms; to characterize the change in the structure of the market through the use of digital platforms.

Methodology. The study used general scientific methods: comparative analysis, generalization, induction. Results. Based on the conducted research, the following results were obtained: global trends in financial technologies are described; approaches of Russian and foreign authors to the definition of "digital platform" are given; factors influencing the development of digital platforms (changing customer behavior, etc.) are described; the transformation of the market structure under the influence of digital platforms is characterized, which consists in creating multilateral platforms that unite consumers, service providers and stakeholders to exchange values within a larger ecosystem.

Conclusions. The digital platform is an integrated information system that provides a multi-sided process of user interaction for the exchange of information. While reducing overall transaction costs, optimizing business processes, increasing the efficiency of the supply chain of goods and services. The most important strategic decision for financial institutions is to create their own digital platform or partnership with existing third-party platforms.

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