Caritative Innovation: Fundraising and Crowdfunding

The relevance of the study is due to the fact that the process of digitalization is integrated into the entire set of sectors of the national economy, which is directly related to maintaining the proper level of well-being of the population. Charity, including caritative activities, is also subject to digitalization. The author considers fundraising and crowdfunding as a tool for digital socially transformative investment. The elements and the mechanism of financial transactions for online charitable donation are presented, their functionality is described in symbiosis with web services.

The purpose is to identify and structure the essential features of innovative forms of caritative activity: fundraising and crowdfunding.

Objectives: to reveal the concepts: "innovative forms of caritative activity", "fundraising" and "crowdfunding"; to analyze the algorithm of functioning of innovative forms of caritative activity, as well as to predict the ways of their further development in the future.

Methodology. The methodological basis of the study is based on the ontological, socio-economic approach, as well as other and other approaches, generalized by the dialectical method, in the study of the innovative field of caritative activity.

Result. Result of the work carried out, the essence, as well as the mechanism for implementing innovative forms of caritative activity, is considered, a model of interaction between participants in fundraising and crowdfunding relations is derived. The socio-philosophical aspect of caritative activity is presented.

Conclusions. Socially transformative investment is an important element of the digitalization of philanthropy, which is prominently expressed in the form of fundraising and crowdfunding. With the successful implementation of innovative forms of caritative activity and their introduction into practice, the speed of solving financial problems related to fundraising, as well as the completeness of coverage of the audience interested in caritative assistance, significantly increases.

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