Human Resource Management Using HR Technologies in the Context of the Digitalization of the Economy

Relevance. Currently, close attention is attracted by changes in the field of human resource management in modern conditions of digitalization of the economy, analysis of its positive and negative consequences. The main directions of transformation of the labor market and forms of employment of the population are highlighted, namely: the development of innovative methods and tools in the HR-sphere; use of electronic resources for recruiting; manifestation of sectoral shifts in the structure of labor demand; the emergence and development of atypical forms of employment and the polarization of the labor market; quick update of the list of professions and skills in demand for employees; leveling the national boundaries of the labor market.

The purpose is to consider modern views on the concept of effective HR activities.

Objectives. Based on research data on the digitalization of HR departments in domestic companies of various levels, highlight the main trends in changes in the human resource management system in the context of the digitalization of the economy; substantiate the opinion that these changes require a response from the human resource management service in the organization and significantly modify the list of their functions.

Methodology. The following methods were used: theoretical analysis of the sources of the problem under study, forecasting the situation under consideration, expert assessments.

Results. On the basis of the study, the following main results were obtained: the directions of development of the functions of the personnel service of the enterprise and the principles of its work with personnel were analyzed. These trends are: transformation of the structural and organizational structure of enterprises; expanding outsourcing of personnel; development of HR analytics and personalization; increased attention to the formation of a positive HRbrand of the employer; digitalization of HR management technologies; changing the approach to corporate training; predicting future professional skills and competencies; exploring the possibility of preventive training in new areas; increasing requirements for the HR manager.

Conclusions. The study made it possible to consider the impact of digitalization on the labor market and, in particular, on the field of human resource management. Particular attention is paid to the use of software products and modern information management tools in HR management. The advantages of introducing information HRtechnologies in solving social and economic problems are analyzed.

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