The Media Sphere As a Space of Interaction Between Users of Social Networks

Relevance. One of the main characteristics of modern society is the development of new media as a tool for creating new communication channels for the interaction of individuals. In this case, we are talking about the media sphere as a space of interaction between users of social networks.

The purpose is using the example of commenting on news content by users of social networks, the authors explore the media sphere as a space of their interaction in order to clarify the main theoretical prerequisites available in this area and attract new empirical data.

Objectives: to present the media sphere as a space of interaction between users of social networks, which is formed, among other things, by commenting on news content; to describe the trends in the development of the media sphere in this context; to characterize the main lines of interaction between users of social networks when commenting on news content; to reveal the motivation for entering into interaction under the influence of various factors.

Methodology. The methodological basis of the research is the concept of the media sphere by M. A. Buryak and the associated theories of media discourse, starting with T. G. Dobrosklonskaya; the theory of new media (D. Scott, L. Safko) and social networks (D. Barnes, T. O'Reilly, S. A. Kravchenko). To solve the tasks, the authors used the method of interviewing content analysis, analysis of secondary data, methods of comparison and analogy.

Results. For a modern individual, the distribution of news content in social networks is the most convenient and effective way to obtain information in different age groups. In general, respondents tend to trust information received from social networks, but unstructured information containing fakes falls into the "risk" zone here.

Conclusions. For the development of the media sphere as a space of interaction between users of social networks, the adaptation of each media resource to a separate communication channel and the emergence of the phenomenon of public communication, which is expressed in a system of symbols and signs (comments, "likes", etc.) are relevant.

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