Improving the image of the state civil service for young people using the example of executive authorities of the Kursk region

The relevance of this research topic is due to the fact that the state civil service in executive authorities is the most important institution of modern society, ensuring the effective functioning of the state apparatus and the implementation of state policy. Attracting young talented specialists to the civil service is a key factor in increasing its efficiency and prestige. However, at present there are a number of problems arising from the current evolution, including low wages, lack of career prospects, and a negative image of civil servants of executive authorities in society.
The purpose is develop a roadmap to improve the image of the state civil service of the executive authorities of the Kursk region for young people. 
Objectives: conduct a survey among current young civil servants of the executive authorities of the Kursk region and students of universities of the Kursk region, process the results obtained, develop a roadmap that includes measures aimed at ensuring a decent level of wages, developing a training program, attracting youth organizations, modern marketing and communications, increasing transparency and openness.
Methodology. The methodological basis of the work was an interdisciplinary approach combining elements of sociology, psychology and marketing. Conducting sociological surveys among young people and current young civil servants of the executive authorities of the Kursk region. The following research methods were used: questionnaires, interviews, analysis, synthesis, comparison, generalization.
Results. During the study, a survey was conducted among current young civil servants of the executive authorities of the Kursk region and students of universities of the Kursk region, the results were processed, and a roadmap was developed to improve the image of the state civil service of the executive authorities of the Kursk region for young people.
Conclusion. Improving the image of the state civil service of the executive authorities of the Kursk region for young people is a key factor in attracting young talented specialists to the civil service and increasing its efficiency. To achieve this goal, it is necessary to implement a set of measures aimed at ensuring a decent level of wages, developing a training program, attracting youth organizations, modern marketing and communications, increasing transparency and openness. Only a systematic approach to solving this problem will increase the prestige of the civil service and attract the best personnel from among young people.

1. Aushev M.M. Personnel policy of a state body: the state and priorities of improvement. In: Fundamental'nye i prikladnye issledovaniya v nauke i obrazovanii: sbornik statei Mezhdunarodnoi nauchno-prakticheskoi konferentsii = Fundamental and applied research in science and education: Collection of articles of the International scientific and practical conference. Moscow: Aeterna; 2020. P. 236-241. (In Russ.)

2. Mihaela R., Tasente T., Mihaela Luminita S., Vasile-Daniel V., Ciprian-Vasile R. Social perception on the image of the civil servant and his duties. Technium Social Sciences Jounal. 2022;29:573‒595. https://doi.org/10.47577/tssj.v29i1.6165

3. Ismajlova A.A. Positive image of a civil servant, the need for its formation. In: Gosudarstvennaya sluzhba Rossijskoj Federacii: poisk e'ffektivnoj modeli, pravovy'e i upravlencheskie aspekty': sbornik materialov Vserossiiskoi nauchno-prakticheskoi konferentsii = The Civil Service of the Russian Federation: the search for an effective model, legal and managerial aspects: A collection of materials of the All-Russian Scientific and Practical Conference. St. Petersburg: Sankt-Peterburgskii universitet Federal'noi sluzhby ispolneniya nakazanii; 2022. P. 220-222. (In Russ.)

4. Solov'eva N.A. On the peculiarities of the formation of the image of a civil servant among students. Vestnik Cheboksarskogo filiala Rossijskoj akademii narodnogo xazyajstva i gosudarstvennoj sluzhby' pri Prezidente Rossijskoj Federacii = Bulletin of the Cheboksary branch of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation. 2020;(1):93-98. (In Russ.)

5. Ivanova L.P. Educational projects as a tool for shaping the image of public service for youth. Voprosy' gosudarstvennogo i municipal'nogo upravleniya = Public and Municipal Administration Issues. 2022;(2):45-52. (In Russ.)

6. Zajceva O.V. The social significance of public service as a factor in attracting youth. Gosudarstvennoe upravlenie i innovacii = Public Administration and Innovation. 2023;(3):112- 119. (In Russ.)

7. Trifonova A.P. Theoretical aspects of forming the image of a civil servant. Aktual'ny'e nauchny'e issledovaniya v sovremennom mire = Actual Scientific Research in the Modern World. 2021;(1-2):147-151. (In Russ.)

8. Bukej V.I. Ways to improve the image of a civil servant. In: Potentsial rossiiskoi ekonomiki i innovatsionnye puti ego realizatsii: materialy Mezhdunarodnoi nauchnoprakticheskoi konferentsii studentov i aspirantov = The potential of the Russian economy and innovative ways of its implementation: Materials of the International Scientific and Practical Conference of students and postgraduates. Omsk: Omskii filial Finansovogo universiteta pri Pravitel'stve RF; 2018. P. 390-394. (In Russ.)

9. Perely'gina E.B. Psychology of image. Moscow: Aspekt Press; 2002. 223 p. (In Russ.)

10. Mel'nikova A.V., Samsonov V.S. Digital image of a civil servant as a representative of a government body. Vesnik Voronezhskogo instituta e'konomiki i social'nogo upravleniya = Bulletin of the Voronezh Institute of Economics and Social Management. 2023;(4):30-32. (In Russ.)

11. Egorkina T.A., Malenko K.I., Temnik K.V. Legal basis for the formation of the image of a civil servant. In: Morskaya strategiya i politika Rossii v kontekste obespecheniya nacional'noj bezopasnosti i ustojchivogo razvitiya v XXI veke: sbornik nauchnykh trudov = Maritime Strategy and Policy of Russia in the Context of Ensuring National Security and Sustainable Development in the XXI Century: A collection of scientific papers. Vol. 5. Sevastopol; 2022. P. 94- 97. (In Russ.)

12. Isaraeva S.I. Management of personnel policy in state authorities. In: Nauka v sovremennom mire: rezul'taty issledovanii i otkrytii: sbornik nauchnykh trudov po materialam XX Mezhdunarodnoi nauchno-prakticheskoi konferentsii = Science in the modern world: results of research and discoveries: A collection of scientific papers based on the materials of the XX International scientific and practical conference. Anapa: Nauchno-issledovatel'skii tsentr ekonomicheskikh i sotsial'nykh protsessov; 2023. P. 29-35. (In Russ.)

13. Kazakov N.P. Recommendations on strengthening the institution of mentoring as a factor in improving the personnel policy of executive authorities, state institutions and companies with state participation. Vestnik Moskovskoi mezhdunarodnoi akademii = Bulletin of the Moscow International Academy. 2024;(1):41-44. (In Russ.)

14. Ogneva V.V., Doroxova Yu.V. The image of the state civil servant of the region as a subject of socio-political analysis. Izvestiya tul'skogo gosudarstvennogo universiteta. Gumanitarny'e nauki = Bulletin of the Tula State University. Humanities. 2014;(1):152-163. (In Russ.)

15. Smirnova E.A. The role of education in shaping a positive image of public service among young people. Vy'sshee obrazovanie segodnya = Higher Education Today. 2023;(3):35- 41. (In Russ.)

16. Perepelov A.S., Gorbova O.Yu. Assessment of satisfaction with the activities of civil servants on the example of the Ryazan region. E'konomika i biznes: teoriya i praktika = Economics and Business: Theory and Practice. 2021;(3-2):104-108. (In Russ.)

17. GosStart support program for young state and municipal employees. (In Russ.) Available at: https://xn--80af7ajdahc.xn--p1ai/?ysclid=ls331yxyb7430088425 (accessed 01.07.2024).

18. Ivanova L.N. Formation of a positive image of public service among young people. Gosudarstvennoe upravlenie. E'lektronny'j vestnik = Public Administration. Electronic Bulletin. 2021;(85):50-63. (In Russ.)

19. Sidorova A.A. The role of civil servants in shaping a positive image of public service among young people. Voprosy' gosudarstvennogo i municipal'nogo upravleniya = Issues of State and Municipal Administration. 2023;(1):120-131. (In Russ.)

20. Kirina O.V. Modern trends in the formation of the image of a civil servant. Politika, e'konomika i innovacii = Politics, Economics and Innovation. 2017;(1):1-6. (In Russ.)

21. Kuzneczova O.V. Transparency and openness as factors in enhancing the image of public service among young people. Gosudarstvennaya sluzhba = Public Service. 2022;24(4):61-68. (In Russ.)

22. Bessonova E.A., Merezenko O.Yu. Methodological approaches to assessing the resource potential of the region. Voprosy' regional'noj e'konomiki = Issues of Regional Economy. 2016;(4):17-24. (In Russ.)