The Collective «We» or the Individual «I»: What Kind of Socialization Do We Pick?

Relevance. Rapid changes in all spheres of social life, taking place against the background of technological innovations, objectively lead to the formation of new cultural practices, and as a result of new threats and challenges that the modern world faces. A new focus of problems is being built in front of humanitarian knowledge, which it must solve in the first place. This applies, first of all, to socialization practices in relation to the younger generation.
The purpose – on the basis of the analysis of socialization strategies of young people, to determine the theoretical and practical prospects of the concept of "We", which can be used in everyday practices of teaching and upbringing in educational institutions of modern Russia.
Objectives: to present a general theorization of the concept of "We" in relation to the everyday practices of modern Russian youth and, based on empirical data, to determine its significance and prospects in conducting sociological research.
Methodology. The author's reflection is based on the concepts and approaches of the socio-cultural paradigms of Russian and foreign researchers in the field of youth sociology, training and education. The use of empirical methods of analysis, comparison and generalization made it possible to solve the set tasks.
Results. Russian youth are not attracted by empty and fleeting glory: half would dream of becoming famous as an authoritative expert in any professional field, 40% as big businessmen. The spheres of grassroots culture, which guarantee quick fame among the general population (show business, secular "get-together", the Internet), are unattractive. The dominant feature, according to younger age cohorts, is the attitude towards recognition of one's own achievements and success. Professional self-realization in the group of values is in third position. Every seventh person is interested in fame and fame. For older youth, aged 22 to 30, for self-realization in life, this value series is less significant. Collectivism, as a significant life value, is practically absent in the judgments of young Russians. At the same time, friendship and professional self-realization retain their social significance.
Conclusion. The welfare state is a system that is built on human development. Therefore, the overall result of upbringing and education, above all, of the younger generation of modern Russia, depends on which socialization projection of the future we choose.

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