Peculiarities of the development of the digital twins market

Relevance. The current state and prospects for further diffusion of digital twins into the business processes of industrial companies indicate a growing interest in the digital twin technology market. First of all, this is due to scientific and technological progress, increasing the maturity of technological solutions themselves, which opens up new business opportunities. Secondly, due to the expansion of the competencies of managers in the field of extracting commercial benefits, achieving social, environmental and technological effects, solutions in the form of twins contribute to the growth of the company's competitiveness in the context of digital transformation.

The purpose of the study is to identify the features inherent in the digital twin’s market.

Objectives: to study the digital twins’ market; to analyze the cases of the introduction of digital twins in the global and Russian markets; to identify trends in the digital twins’ market

Methodology. The research methodology includes the analysis of market dynamics data, analytical reports, methods of systematization, graphical representation of data.

Results. The peculiarities in the development of the digital twins’ market were identified both at the global level and in Russia. When analyzing the financial indicators of the DT market, there is a positive increase year-on-year, which highlights not only the great potential of the technology, but also the growing demand for digital solutions based on twins. The analysis revealed a growing trend of companies to introduce “holistic digital twins”, which increases dependence on a single supplier.

Conclusions. The global digital twin technology market is represented by industrial digital giants. The Russian market is currently very dependent on government orders, private business does not generate much demand. However, Russian CD's have great export potential. There is a trend in the market to move from installing separate data center elements from different providers to implementing a single platform data center from one supplier and integrating all corporate systems into it

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