Balanced Model for Assessing the Effectiveness of Public Management Digitalization

Relevance. Today in Russia a lot of work is being done on the practical implementation and development of digital services and technologies in public management. Digitalization influences changes in the field of public management, changes qualitatively and quantitatively the relationship of participants in public management creates new development opportunities for the economy and society. At the same time, the depth and dynamics of recent developments in the field of public management in Russia require a rethinking of approaches to assessing its effectiveness.
The purpose is the development of a balanced model for assessing the effectiveness of public authorities digitalization.
Objectives: to consider existing models and methodological approaches to assessing the effectiveness of digitalization of public management; to study a balanced system of indicators for the possibility of application in the public sector; determine the projections of the modified balanced scorecard to assess the effectiveness of digitalization of public management entities.
Methodology. The study is based on the methodology of integrating the balanced scorecard and the concept of "E-government". The methods of comparative, organizational and managerial analysis were also used, which were adequate to the pursued goal and the objectives of the study that structured it.
Results. Balanced model for assessing the effectiveness of digitalization of public management entities is proposed, based on the classical BSC system, characterized by modified projections, applicable to public authorities, which allows assessing the digitalization of the latter at various levels, taking into account their dynamic development.
Conclusions. Implementing a balanced scorecard can be difficult in the public sector, as it is primarily a topdown management tool that discourages bottom-up initiatives. Therefore, a thorough understanding of the stakeholders and digitalization requirements is essential to determine the ultimate goals of the assessment. In accordance with certain assessment objectives, the proposed system should be filled with the necessary and sufficient number of indicators, the obtained values of which will serve as the basis for developing recommendations for improving certain aspects of digital transformations of the public authority and increasing the efficiency of digitalization of public management as a whole.

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