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Proceedings of the Southwest State University. Series: Economics. Sociology. Management

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Pyanova N.V., Stolyarova E.A., Pyanov R.R., Kryzhanovskaya O.А. Cost-effectiveness of viral marketing: a case study of successful campaigns. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2025;15(3):163-175. (In Russ.) https://doi.org/10.21869/2223-1552-2025-15-3-163-175

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ISSN 2223-1552 (Print)

94, ul. 50 Let Oktyabrya, Kursk, Russia, 305040
Southwest State University
tel.: 8 (4712) 22-25-26
e-mail: rio_kursk@mail.ru

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