Research of the application of artificial intelligence technologies in the management of companies: the main trends and forecasts

Relevance. In the conditions of tough competition and high market dynamics, companies are forced to look for new ways to improve efficiency. The application of artificial intelligence technologies in the management of companies helps organizations to respond to changes faster. Modern artificial intelligence technologies in the management of companies allow to automate routine tasks, optimize decision-making processes, increase the efficiency of resource and personnel management. Thus, the study of the application of artificial intelligence technologies in the management of companies based on the analysis of the main trends and forecasts is an urgent task.

The purpose is study of the application of artificial intelligence technologies in the management of companies based on the analysis of the main trends and forecasts.

Objectives: to analyze the main trends in the use of artificial intelligence technologies in company management based on a study of the dynamics of the use of AI technologies by organizations; the dynamics of obtaining effects from the use of artificial intelligence in organizations; the percentage of organizations using and planning to implement AI in their activities; the dynamics of the implementation of strategic decisions on the use of AI technologies in organizations; the presence and assessment of competencies in the field of artificial intelligence among managers and employees. Evaluation of the development of AI technologies and the practice of their application in company management through the analysis of the forecast for the growth of interest in artificial intelligence for company management; the forecast for the growth of companies using AI, plans of Russian companies to implement AI, the forecast for the growth of the AI -market in the world.

Methodology. The research methodology is based on the methods of analysis and synthesis, deduction and induction, comparison and comparative analysis of official studies of Russian and foreign companies in the field of using artificial intelligence technologies in the management of organizations.

The results of the study reflect modern trends and forecasts for the use of artificial intelligence technologies in company management.

Conclusions. The use of artificial intelligence technologies in company management is actively implemented at present and has a growth trend in the future.

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