Ways to ensure the competitiveness of the food industry in the face of uncertainty: strategy and tactics

Relevance. Competitiveness is a fundamental condition for the development of food industry enterprises in the context of crisis and external challenges. Because in conditions of uncertainty, the formation of competitive advantages allow to consolidate the position in the market, accelerate the pace of development of enterprises and achieve a sustainable situation. In conditions of sanctions pressure, growing competition from foreign producers and their activity on the Russian market, the issue of ensuring the competitiveness of domestic food industry enterprises becomes a primary and relevant task at both macro-, meso- and micro levels. Therefore, there is a need to develop a strategy and tactical tools that help increase the competitive position of domestic producers in the food industry and achieve the sustainable position of such enterprises both on the domestic and foreign markets.
The purpose of the study is to strategies and develop a universal tactical plan in the form of a roadmap aimed at ensuring the competitiveness of food industry enterprises in the Russian Federation in conditions of uncertainty.
Objectives: the study has set and consistently solved the following tasks: to determine the characteristics of ensuring the competitiveness of enterprises in the food industry, to identify problems, to analyze ways of providing competitive advantages for enterprises in the food sector, develop a strategy and tactical tools to ensure the competitive advantage of enterprises engaged in food production in times of crisis and external challenges.
Methodology. The paper uses a theoretical review of domestic and foreign authors concerned with ensuring competitiveness in food production. Special methods were used in the study: modelling and case studies.
Results. Based on the conducted research, a strategy was defined and a universal tactical tool in the format roadmap was developed is necessary to ensure the competitiveness of food processing enterprises suitable for both producers of food products with a long shelf life and producers of perishable products.
Conclusions. The study concluded that the choice of strategy and development of tactical tools allows to increase the competitive position of domestic food producers and maintain their stable position in the market under conditions of economic instability and external challenges.

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