Stages of innovative strategy development for hotel complexes in the Kursk region

Relevance. In the face of global competition, digitalization and increased customer demands, hotel businesses must not only maintain a stable quality of service, but also look for new ways to increase efficiency. Innovation is becoming an integral element of management strategy, contributing to the modernization of services, cost optimization and the creation of sustainable competitive advantages. This article analyzes the stages of developing an innovative strategy for hotel complexes in the Kursk region. Special attention is paid to market analysis, the formation of a strategy concept, the allocation of responsibility, the introduction of innovations and the assessment of their effectiveness. Proper planning and consistent implementation of these stages contributes to increasing the competitiveness of hotels and the development of the tourism industry in the region.
The purpose of this study is to formulate the stages of developing an innovative strategy for hotel complexes in the Kursk region aimed at increasing their competitiveness and sustainable development.
Objectives: analysis of the current state of the hotel sector in the region; identification of barriers to innovation activity; formulation of strategic development directions and description of the phased structure of innovation implementation.
Methodology. The methodological basis of the research is a set of general scientific, statistical, interpretative and empirical methods of data collection and analysis, structuring observations.
Results. As a result of the research, the essence and content of the stages of designing an innovative strategy for hotel complexes in the Kursk region are formulated.
Conclusions. The prospects for further development of the hotel sector in the region are linked to the continuation of digital transformation, the expansion of the range of innovative services and adaptation to the changing needs of guests. It is necessary to pay attention to staff training, infrastructure development and active investment attraction. It is also necessary to strengthen market monitoring and flexibly adjust the strategy based on feedback and analysis of results in order to respond to signals in a timely manner and use new ways for development.

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