Socio-Political Activity of Youth: from the Trust of the Authorities to Cooperation

Relevance. The transformation of all spheres of social life and, as a result, the modification of the way of life, significantly affects the ideas of young people about social reality and their involvement in socio-cultural, socioeconomic and socio-political processes. The search for positive forms of cooperation between public authorities with different age cohorts and, first of all, with the youth audience is becoming a requirement of the time. At the same time, the study of socio-political activity of young people is becoming particularly important and is becoming one of the priorities of all levels of government.
The purpose of the study is to determine the most constructive ways of cooperation between young people and government institutions.
Objectives: analyze the level of socio-political activity of young people; identify problems and prospects of cooperation between youth and government.
Methodology. Statistical, qualitative and quantitative research methods, secondary data analysis based on the results of sociological surveys,document analysis, and methods of comparison and analogy were used.
Results. The results of the study of socio-political activity of young people in different cities of Russia make it possible to draw the following conclusions. The following contradictions are identified as the main problems associated with increasing socio-political activity: First, the youth audience has formed a strong demand for various forms of interaction with government institutions, there are no effective models and mechanisms to ensure the involvement of young people in the electoral process. Secondly, the desire declared by all levels of government to attract the attention of young people to sociopolitical processes, the lack of effective tools and ways to influence young people on the political process, which is why young people are passive and apolitical.
Conclusions. To ensure support for the authorities among young people, it is necessary to use social networks as much as possible, primarily Vkontakte and Instagram. Forms of interaction with young people should be built in a language that is understandable to them, since the degree of trust in all traditional media is at a low level.

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