Innovations in the Field of Excursion Services in the Hotel Industry

Relevance. Sightseeing services are included in the list of additional hotel services and today are provided in almost all hotels, regardless of their category and reputation. Today, the Russian economy is under the influence of Western restrictive measures and cardinal changes that are taking place in international relations and world politics. In the context of the transformation of the Russian economy, the demand for domestic recreational and educational tourism is increasing, which is an impetus for the development and strengthening of domestic tourism. The article is devoted to the study of the application of modern technologies in the field of excursion service of hotels, using the example of virtual reality technologies.

The purpose is to justify the introduction of modern technologies in the field of excursion services of the hotel industry. Objectives: to characterize the innovation, to determine the purpose of creating an innovation and its target audience, to consider the resources needed to create this innovation, and the expected result from it.

Methodology. His research is organized on the search, scientific review and analysis of the material published in open sources (Internet resources) and printed scientific publications. The article also uses data from scientific publications published in printed sources. Based on the general logic of the article, the material was systematized and processed.

Results. As a result, the rationale for the use of modern VR technologies in the field of excursion services of the hotel industry is given, the resources necessary for its creation are considered, the target audience and economic efficiency are determined. In addition, an important result is to increase the reputation of the hotel and its popularity in the market, which will lead to an increase in the flow of tourists and the profitability of the hotel enterprise.

Conclusions. The proposed modern VR technologies are aimed at improving the field of excursion services of hotels, improving the quality of excursion services and meeting the cognitive needs of guests, increasing the volume of excursion services and the net profit of the hotel enterprise.

1. Afanas'eva L. A., Kopteva Zh. Yu., Tubol'tseva G. I., Afanas'eva A. A. Sovremennye kadrovye tekhnologii kak mekhanizm effektivnogo upravleniya [Modern personnel technologies as a mechanism of effective management]. Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava = Bulletin of the Belgorod University of Cooperation, Economics and Law, 2019, no. 2(75), pp. 288‒297.

2. Kusov I. S., Shabalina N. V., Kashirina E. S., Pospelova S. V. Organizatsiya turistskoi deyatel'nosti [Organization of tourist activity]; ed. by of R. R. Timirgaleeva. Maykop, Elite Publ., 2021, p. 56.

3. Kopteva Zh. Yu., Evdokimova A. O. [The role of the state in regulating the economy]. Sovremennye podkhody k transformatsii kontseptsii gosudarstvennogo regulirovaniya i upravleniya v sotsial'noekonomicheskikh sistemakh. Sbornik nauchnykh trudov IV Mezhdunarodnoi nauchno-prakticheskoi konferentsii, Kursk, 18–19 fevralya 2015 goda [Modern approaches to the transformation of concepts of state regulation and management in socio-economic systems. Collection of scientific papers of the 4th International Scientific and Practical Conference, Kursk, February 18-19, 2015]. Kursk, Universitetskaya kniga Publ., 2015, pp. 182‒185. (In Russ.)

4. Mysh'yakova N. M. Gostinichnoe delo [Hotel business]; ed. by N. M. Mysh'yakovoi, S. G. Shkuropat. St. Petersburg, Publishing House of SPbGUSE, 2013, p. 215.

5. Kak novaya real'nost' menyaet industriyu gostepriimstva v Rossii [How the new reality is changing the hospitality industry in Russia]. Available at: https://welcometimes.ru/opinions/kak-novayarealnost-menyaet-industriyu-gostepriimstva-v-rossii. (accessed 19.02.2023)

6. Mery podderzhki gostinichnogo biznesa [Measures to support the hotel business]. Available at: https://fond-msp.ru/podderzhka-gostinici/. (accessed 20.02.2023)

7. Mery podderzhki v sfere turizma [Measures of support in the field of tourism]. Available at: https://lenobl.ru/media/uploads/userfiles/2022/08/08/Инфографика_по_мерам_поддержки_в_сфере_ту ризма.pdf/ (accessed 20.02.2023)

8. Rosstat – turizm [Rosstat – tourism]. Available at: https://rosstat.gov.ru/statistics/turizm. (accessed 18.02.2023)

9. Jonathan Linoves. Virtual'naya real'nost' v Unity [Virtual Reality in Unity]. Moscow, DMK Press Publ., 2016, p. 23.

10. Mamontova S. V. [Diversification in the organization's activities: risk or efficiency]. Issledovanie innovatsionnogo potentsiala obshchestva i formirovanie napravlenii ego strategicheskogo razvitiya. Sbornik nauchnykh statei VIII Vserossiiskoi nauchno-prakticheskoi konferentsii s mezhdunarodnym uchastiem, Kursk, 28–29 dekabrya 2018 goda [Research of innovative potential of society and formation of directions of its strategic development. Collection of scientific articles of the 8th All-Russian Scientific and Practical Conference with international participation, Kursk, December 28-29, 2018]. Kursk, Universitetskaya kniga Publ., 2018, pp. 230‒233. (In Russ.)

11. Afanasyeva L. A., Kopteva Zh. Yu., Tuboltseva G. I., Afanasyev A. A. Razrabotka metodicheskikh aspektov i mekhanizmov po sovershenstvovaniyu kompleksa marketingovykh kommunikatsii [Development of methodological aspects and mechanisms for improving the marketing communications complex]. Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava = Bulletin of the Belgorod University of Cooperation, Economics and Law, 2019, no. 3(76), pp. 252‒260.

12. Shamlikashvili V. A. Virtual'nyi turizm kak novyi vid turizma [Virtual tourism as a new type of tourism]. Kreativnaya ekonomika = Creative Economy, 2014, no. 10 (94), p. 132.

13. Kshumaneva E. A., Kikin P. M. Sozdanie interaktivnykh krossplatformennykh panoramnykh turov [Creation of interactive cross-platform panoramic tours]. Interekspo Geo-Sibir'= Interexpo GeoSiberia, 2017, no. 10, p. 35.

14. Kinstler N. A., Skripka A. A., Gorodishcheva A. N. Virtual'nyi tur kak instrument povysheniya imidzha organizatsii [Virtual tour as a tool for improving the image of an organization]. Aktual'nye problemy aviatsii i kosmonavtiki = Actual Problems of Aviation and Cosmonautics, 2015, no.11, p. 662.

15. Yulenkov S. E., Kotelnikova S. V., Kasatkin A. S. Sovremennye virtual'nye ekskursii i sredstva razrabotki virtual'nykh ekskursii v muzeinoi deyatel'nosti [Modern virtual excursions and tools for developing virtual excursions in museum activities]. Reshetnevskie chteniya = Reshetnev Readings, 2016, no. 20, p. 239.

16. Voronina Yu. P. Virtual'noe puteshestvie kak aktual'naya kul'turnaya praktika [Virtual travel as an actual cultural practice]. Yazyk. Kul'tura. Kommunikatsii = Language. Culture. Communications, 2018, no. 2. Available at: https://journals.susu.ru/lcc/article/view/671/764. (accessed 20.02.2023)

17. Tychkov A. Yu., Volkova K. Yu., Kiseleva D. V., Rodionova E. A. Obzor sistem virtual'noi real'nosti [Overview of the Virtual Reality system]. Izvestiya vuzov. Povolzhskii region. Tekhnicheskie nauki = News of Universities. Volga Region. Technical Sciences, 2020, no. 2 (54), pp. 3‒13.

18. Myltseva O. P. Otsenka effektivnosti innovatsii na predpriyatii [Evaluation of the effectiveness of innovations at the enterprise]. Rossiiskoe predprinimatel'stvo = Russian Entrepreneurship, 2008, no. 10-2, pp. 86‒91.

19. Vertakova Yu. V., Kozyeva I. A. Prognozirovanie i planirovanie v usloviyakh rynka [Forecasting and planning in market conditions]. Kursk, Kursk State Technical University Publ., 2009. 191 p.