Investment Image Characteristics in the Factor Space of the Region in the Context of Ensuring Economic Security

Relevance. In the system of economic security, the problem of investment provision is one of the key ones, since the formation of the investment process in the region is largely determined by the peculiarity of the economic mechanism for regulating investment activity, the emerging trends in demand for financial, credit and monetary resources, the presence of business structures that contribute to the implementation of the objectives of regional investment policy. For the normal functioning of the economic security system of the region, material resources are necessary. However, in the conditions of fierce competition for development resources, it is important to search for other factors, namely non-material ones, such as image characteristics. In the conditions of objectively existing resource opportunities of the regions, it is the practice of forming a positive image that is considered as a necessary component of the system of strategic development in the competition for investment resources.
The purpose of the study: to identify the image characteristics in the composition of the factor space of the region, formed by national ratings.
Objectives: to determine the information and communication model of the process of forming the image of the region, to decompose the image characteristics in the factor space of the region in the system of ensuring economic security, to build profiles of investment risk and investment potential of the Kursk region.
Methodology. General scientific methods were used in the study: theoretical and methodological analysis of sources, illustrative-graphic, abstract-logical.
Results. It is established that the investment image characteristics in the factor space are the competitive advantages of the region and are considered as an intangible factor that allows stimulating the socio-economic development of the territory.
Conclusions. The integrated assessment of territories implemented in ratings and indexes serves as a reference point for decision-making by target groups. Effective attraction of investment resources is considered as a necessary condition for the implementation of strategic initiatives, so the parameters involved in the formation of the investment image of the region should be linked and coordinated with the objectives, resources and deadlines for achieving the target indicators and indicators of state programs.

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