Television Series as a Phenomenon of Screen Culture

Relevance. Modern screen culture as a component of mass communication occupies a leading position in terms of influence on public consciousness. A television series as a part of mass culture secures important content, time and functional positions. In our opinion, with the increasing importance of the television series as an aspect of mass culture in particular and modern socio-cultural life in general, active attention should be paid to the formation of this phenomenon as a postmodern aspect and reflection of the "non-classical" model of reality.
The purpose is to identify the specifics of a television series as a cultural text and determine its place in the field of modern screen culture.
Objectives: to establish the role and significance of the TV series in the context of the current reality of screen culture and to assess its communicative effectiveness; to find the relationship between the seriality of a television series through its reflection as a phenomenon of mass consciousness and an important aspect of postmodern reality; to trace the specifics of the language of the TV series and the complex of semiotic codes presented in it; analyze the phenomenon of the TV series and evaluate its impact on the viewer through psychological and emotional mechanisms.
Methodology. In the process of working on the study, mainly structural-diachronic, historical-biographical, hermeneutic methods, the method of system analysis were used.
The results of the study can be used in the course of the educational process when considering issues in various courses on anthropology, philosophy of history, philosophy of culture, etc.
Conclusions. As our analysis of the source base shows, as a rule, the television series became the object of research from the point of view of classical aesthetics or from the point of view of its perception from the point of view of the recipient, that is, the audience. For us, the television series is of interest primarily as a semiotic carrier of a cultural text, where multidimensional and multilevel inclusions of various discourses and codes are reflected.

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