Manipulation of the Viewer's Consciousness Through a Movie Series as a Vivid Attribute of Mass Culture

Relevance. This article examines the multifaceted influence of a cinematic work on the real life of the viewer. It is impossible to imagine your leisure time without watching any movie or TV series today. Our research focuses on the fact that the whole cinema is not only entertainment, it has a serious impact on the human psyche.
At the time of such leisure, a person acquires certain value orientations, social attitudes and interests are formed, life plans and behaviors are constructed.
The purpose is to assess the degree of influence of film serials on mass consciousness in modern society.
Objectives: to analyze a modern multi-part cinematic work from the point of view of the formation of moral values among the younger generation; to characterize the phenomenon of a film series as a multi-part cinematic work; to characterize the phenomenon of the film series as an element of mass culture; to assess the influence of mass culture on the viewer's consciousness; to consider the phenomenon of a television series as a means of psychological influence on the recipient, and to determine the psychological mechanisms used by the communicator.
Methodology. In the process of working on the study, mainly structural-diachronic, historical-biographical, hermeneutic methods, and the method of system analysis were used.
Results. The results they can be used in the course of the educational process when considering issues in various courses on anthropology, philosophy of history, philosophy of culture, etc.
Conclusions. In the course of the study , the following conclusions were made: watching multi-part cinematic works gives young people an idea of certain types of human behavior in society; a multi-part cinematic work or a multi-part film, we can say that this type of spectacle became the basis for the creation of a film series, its predecessor, which is why now the series is defined through the concept of a TV movie; a television series is one of the means of psychological influence through the techniques of compensatrony, identity, adaptation and counter-adaptation.

1. Agafonova N. A. Ekrannoe iskusstvo: hudozhestvennaya kommunikativnaya specifika [Screen art: artistic communicative specificity]. Minsk, Belarusian State University of Culture and Arts Publ., 2009. 273 p.

2. Lunacharskij A. V. "Beseda s V. I. Leninym o kino" ["Conversation with V. I. Lenin about cinema"]. Available at: http://lunacharsky.newgod.su/lib/o-kino/beseda-s-v-i-leninym-o-kino/. (accessed 18.05.2022)

3. Starikov N. A. "Tekhnologiya unichtozheniya. Okno Overtona" ["Technology of destruction. Overton window"]. Available at: https://nstarikov.ru/tehnologiya-unichtozheniya-okno-overton-36349. (accessed 19.05.2023)

4. Fedorov A. V. Transformacii obraza Rossii na zapadnom ekrane: ot epohi ideologicheskoj konfrontacii (1946‒1991) do sovremennogo etapa (1992‒2010) [Transformations of the image of Russia on the Western screen: from the era of ideological confrontation (1946-1991) to the modern stage (1992- 2010)]. Moscow, Informaciya dlya vsekh Publ., 2010. 202 p.

5. Baudrillard J. The Gulf War Did Not Take Place. Paris, 1991. Available at: https://www.goodreads.com/book/show/1884.The_Gulf_War_Did_Not_Take_Place. (accessed 12.05.2023)

6. Danilova A. A. Manipulirovanie slovom v sredstvah massovoj informacii [Word manipulation in the media]. Available at: https://royallib.com/read/danilova_anna/manipulirovanie_slovom_v_sredstvah_massovoy_informatsii.html#0. (accessed 30.01.2023)

7. Meyssan T., Bertran, P. Inimitable Impathy 2: Manipulation and Misinformation. Paris, Demi Lum, 2007. (In Franc.)

8. Postnikov A. V. [The phenomenon of modern television series and its reflection in the space of screen culture]. Aktual'nye problemy sovremennoj nauki: istoricheskie, filosofskie, metodologicheskie aspekty. Sbornik statei Regional'noj nauchnoj konferencii molodyh uchenyh [Actual problems of modern science: historical, philosophical, methodological aspects: Collection of articles of the Regional Scientific Conference of Young Scientists]. Kursk, Universitetskaya kniga Publ., 2021, pp. 152-157. (In Russ.)

9. Sovremennye issledovaniya v sociologii kino [New research in the field of psychology of cinema]. Available at: https://www.sites.google.com/site/cocanketa/home/sovremennye-issledovania. (accessed 25.05.2023)

10. Frejd Z. Psihologiya mass i analiz chelovecheskogo [Psychology of the masses and anal from the human]. Available at: https://iknigi.net/avtor-zigmund-freyd/132050-psihologiya-mass-i-analizchelovecheskogo-ya-sbornik-zigmund-freyd/read/page-1.html. (accessed 25.05.2023)

11. Ol'shanskij D.V. Psihologiya mass. Chelovek v masse [Psychology of the masses. Man in the mass]. Available at: https://psyfactor.org/lib/massmen.htm. (accessed 20.05.2023)

12. Volokhova N. V. L. N. Tolstoj o roli iskusstva v formirovanii obshchestva i cheloveka [Tolstoy on the role of art in the formation of society and man]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economics, Sociology and Management, 2012, no. 4-3 (43), pp. 181-187.

13. Volokhova N. V., Postnikov A. V. Televizionnyj serial kak fenomen ekrannoj kul'tury [Television series as a phenomenon of screen culture]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economics, Sociology and Management, 2021, vol. 11, no. 5, pp. 243-250.

14. Koroleva N. N., Bogdanovskaya I. M., Lugovaya V. F. Vozdejstvie sovremennoj informacionnoj i mediasredy na "obraz YA" podrostkov [The impact of the modern information and media environment on the "self-image" of adolescents]. Available at: https://cyberpsy.ru/articles/obraz-ya-podrostkovv-mediasrede/. (accessed 15.05.2023)

15. Igra prestolov [Game of Thrones]. Available at: https: //www.kinopoisk.ru/series/464963/. (accessed 12.05.2023)

16. Dva holma [Dvalma]. Available at: https://okko.tv/serial/dva-kholma. (accessed 01.05.2023)

17. Hishchnik [Predator]. Available at: https://www.kinopoisk.ru/film/840829/. (accessed 25.05.2023)

18. Mihajlova Ya. D. Social'nye funkcii kinematografa [Social functions of cinema]. Available at: https://moluch.ru/archive/202/49664/. (accessed 20.05.2023)

19. Bessmertnyj A. B. Kino i obshchestvo [Cinema and Society]. Available at: https://psyfactor.org/kinoprop/kino3.htm. (accessed 10.05.2023)

20. Kara-Murza S. Manipulyaciya soznaniem [Manipulation of consciousness]. Available at: http://www.kara-murza.ru/index.htm. (accessed 29.05.2023)