Development and Promotion of a Brand Based on Parametric Criteria Using an Inductive Approach and Three-Stage Coding | Sidorova | Proceedings of the Southwest State University. Series: Economics. Sociology. Management

Proceedings of the Southwest State University. Series: Economics. Sociology. Management
Izvestiâ Ûgo-Zapadnogo gosudarstvennogo universiteta. Seriâ Èkonomika, sociologiâ, menedžment

ISSN 2223-1552 (Print)

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Sidorova E.Y., Kostyukhin Yu.Yu. Development and Promotion of a Brand Based on Parametric Criteria Using an Inductive Approach and Three-Stage Coding. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2023;13(5):155-166. (In Russ.) https://doi.org/10.21869/2223-1552-2023-13-5-155-166

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ISSN 2223-1552 (Print)

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About the Authors

E. Y. Sidorova
Peoples' Friendship University of Russia; Financial University under the Government of the Russian Federation,
Russian Federation

Elena Y. Sidorova, Dr. of Sci. (Economics), Professor

6 Miklouho-Maklaya Str., Moscow 117198, Russian Federation

49/2, Leningradsky Ave., Moscow 125167, Russian Federation

Yu. Yu. Kostyukhin
National University of Science and Technology MISIS; Bauman Moscow State Technical University
Russian Federation

Yuri Yu. Kostyukhin, Dr. of Sci. (Economics), Professor

4/1, Leninsky Ave., Moscow 119049, Russian Federation

5/1, 2nd Baumanskaya Str., Moscow 105005, Russian Federation

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