Management of Strategic Competitiveness of Industrial Enterprises: Assessment, Implementation of Technological and Managerial Innovations

The relevance. In the modern VUCA-world, instability, uncertainty, complexity and ambiguity in the external environment of industrial enterprises are growing rapidly. Top management is required to produce and implement innovations, including managerial and technological ones, formed on the basis of a sustainable development model.

The purpose of the article is to develop scientific and methodological approaches to managing the competitiveness of an industrial enterprise.

Objectives: to develop a methodological approach to assessing the competitiveness of an industrial enterprise, taking into account the nature of economic relations between an industrial enterprise and its stakeholders; substantiate the feasibility of using technological and managerial innovations as factors in increasing the competitiveness of an industrial enterprise.

The research methodology includes a combination of systemic, logical, empirical and comparative methods of analysis; of static and dynamic approaches, which made it possible to comprehensively consider the processes of forming the competitiveness of industrial enterprises. Also, the article used general scientific methods of analysis and synthesis, ascent from the abstract to the concrete and from the general to the particular, as well as the methods of statistical and economic analysis.

Results. An approach to understanding the competitiveness of enterprise through the prism of the «stakeholders ‒ industrial enterprise ‒ stakeholders» system is proposed. It is substantiated that the subject of management is subject to the need to establish and maintain compliance, the relationship between the set of parameters (indicators) of the competitiveness of an industrial enterprise and their respective interests with the parameters and interests of stakeholders. A scientific and methodological approach to the integral assessment of the competitiveness of an enterprise has been developed, and the priorities for managing the CP as an innovative process have been justified.

Conclusion. Testing the proposed approach to the integrated assessment of the competitiveness of Mining Equipment LLC showed that the value of this assessment is directly dependent on the consistency of joint interests.

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