For citations:
Pyanova N.V., Stolyarova E.A., Pyanov R.R., Kryzhanovskaya O.A. Branding as One of the Factors of Increasing the Competitiveness of the Company in the Goods Market. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2023;13(3):145-156. (In Russ.) https://doi.org/10.21869/2223-1552-2023-13-3-145-156