Formation of an Ecosystem of Internal Communications of the Enterprise

   The relevance of the study is due to the fact that in the modern world there is an overabundance of information, which is directly related to the quality of internal communications of the enterprise. Most organizations lose efficiency due to their outdated or defective internal communication systems. In the modern world, there is a need for a unified communications policy, systematic goals, methods and channels of information transmission. The formation and implementation of ecosystems of internal communications corresponds to all modern trends in the management of the communication process in the organization. Such ecosystems have the ability to self-improve, which is a necessity in today's constantly transforming society.
   The purpose of the study is to study the features of the formation of the ecosystem of internal communications of the organization.
   Objectives. Achieving this goal predetermined the solution of the following tasks: studying the theoretical aspects of internal communications ecosystems (concepts, functions, development trends, principles of operation, elements, as well as construction stages), studying methods for analyzing the internal communications system of an organization using the example of a particular enterprise, and improving the existing system intra-organizational interaction by building a unique ecosystem of internal communications.
   Methodology. The research is based on methods of rating and statistical data analysis, expert evaluation, induction, deduction, synthesis, other general scientific methods, as well as a set of communication research methods.
   Results. It seems necessary to include the results obtained in the course of the study: analysis of the existing system of internal communications of a particular enterprise, differentiation of internal communications into separate groups, as well as the formation of a more modern self-improving ecosystem using the example of a specific organization.
   Conclusions. In conclusion, it is concluded that modern principles of informing and transmitting information dictate the conditions under which organizations need to follow current trends in the field of internal communications in order to effectively solve business problems. One of the methods of improvement is the formation and implementation of an ecosystem of internal communications, which makes it possible for the full use of all the possibilities of a fully functioning communication process at the enterprise.

1. MediaLine. Available at: https://www.mediline-pressa.ru/. (accessed 10.05.2022)

2. Aldokhina T. P., Belyaeva T. A., Klevtsova M. G., Ryabtseva I. F. Vvedenie v teoriyu strukturnoj transformacii proizvodstvennoj sistemy (ekonomicheskij proekt) [Introduction to the theory of structural transformation of the production system (economic project)]. Moscow, Infra-M Publ., 2011. 148 p.

3. Vertakova Y., Polozhentseva Y., Klevtsova M., Leontyev E. Government support tools for small business: Russian and foreign experience. Proceedings of the 27th International Business Information Management Association Conference ‒ Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016: 27, Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, Milan, 04–05 May 2016. Milan, 2016, pp. 1134-1144.

4. Afanasiev D. V., Kryzhanovskaya O. A. Sovershenstvovanie metodiki analiza vliyaniya faktorov vneshnej sredy na vozmozhnost' realizacii strategii organizacii [Improving the methodology for analyzing the influence of environmental factors on the possibility of implementing an organization’s strategy]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta = Proceedings of the Southwest State University, 2014, no. 2 (53), pp. 25-35.

5. Vertakova Yu. V., Kryzhanovskaya O. A. Osobennosti razvitiya organizacij v usloviyah cifrovoj transformacii [Features of the development of organizations in the context of digital transformation]. Vestnik universiteta = Bulletin of the University, 2020, no. 10, pp. 33-39.

6. Vertakova Yu. V., Klevtsov S. M., Klevtsova M. G. Ustojchivost' razvitiya territorii: morfologiya ekonomicheskogo prostranstva [Sustainable development of the territory: morphology of the economic space]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment = Proceedings of the Southwest State University. Series: Economy. Sociology. Management, 2016, no. 1(18), pp. 87-96.

7. Divnenko O. V. Transformacii rukovoditelej vysshego zvena v usloviyah krizisa i neopredelennosti [Transformations of top managers in conditions of crisis and uncertainty]. Moscow, National Institute of Business Publ., 2013, p. 212.

8. Divnenko O. V., Gorsky D. A. [The role of professional competencies of employees of business structures in increasing labor productivity: psychological aspect]. Vestnik Natsional'nogo instituta biznesa: XXIII mezhvuzovskaya nauchno-prakticheskaya konferentsiya po voprosam ekonomiki, upravleniya i prava. 20 marta 2017 goda [Bulletin of the National Institute of Business: XXIII interuniversity scientific and practical conference on economics, Management and law. March 20, 2017]. Moscow, Publishing House of the Moscow Humanitarian University Publ., 2017, pp.148 -154. (In Russ.)

9. Zemtsov S. P., Baburin V. L. Predprinimatel'skie ekosistemy v regionah Rossii [Entrepreneurial ecosystems in the regions of Russia]. Regional'nye issledovaniya = Regional Studies, 2019, no. 2(64), pp. 4-14. https://doi.org/10.5922/1994-5280-2019-2-1

10. Ivanov A. L., Shustova I. S. Issledovanie cifrovyh ekosistem kak fundamental'nogo elementa cifrovoj ekonomiki [The study of digital ecosystems as a fundamental element of the digital economy]. Kreativnaya ekonomika = Creative Economy, 2020, vol. 14, no. 5, pp. 655-670.

11. Kleiner G. B. Ekonomika ekosistem: shag v budushchee [Ecosystem Economics: step into the future]. Ekonomicheskoe vozrozhdenie Rossii = The Economic Revival of Russia, 2019, no. 1(59), pp. 40-45.

12. Kleiner G. B., Rybachuk M. A., Karpinskaya V. A. Razvitie ekosistem v finansovom sektore Rossii [Development of ecosystems in the financial sector of Russia]. Upravlenets = Manager, 2020, vol. 11, no. 4, pp. 2-15.

13. Kotlyarov I. D. Ekosistema: novye sposoby vzaimodejstviya kompanii s rabotnikami, klientami i shirokoj publikoj [Ecosystem: new ways of the company's interaction with employees, customers and the general public]. Vestnik NGUEU = Bulletin of the NSUEU, 2013, no. 4, pp. 54-68.

14. Polozhentseva Yu. S., Fomenko V. V., Litvinova O. V. Obosnovanie strategicheskih orientirov razvitiya promyshlennosti regiona [Substantiation of strategic guidelines for the development of the region's industry ]. Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta = Proceedings of the Southwest State University, 2014, no. 2(53), pp. 60-70.

15. Taleb N. Antihrupkost'. Kak izvlech' vygodu iz haosa [Antifragility. How to benefit from chaos] Moscow, KoLibri Publ., 2014, p. 89.

16. Gorsky D. A., Divnenko O. V. [Psychological aspects of the activities of representatives of related professions in the system of higher management]. Sotsial'no-gumanitarnye kommunikatsii v sisteme sovremennykh mezhdunarodnykh otnoshenii. Sbornik nauchnykh statei i tezisy dokladov [Social and humanitarian communications in the system of modern international relations. Collection of scientific articles and abstracts. Scientific sessions 1, 2, 3 (December 2015 – June 2016)]. Moscow, Institute of International Social and Humanitarian Relations Publ., 2016, pp. 49-54. (In Russ.)

17. Meyer J. P. Building Commitment in an Era of Change: Rx for HRM, 2000. Available at: http://www.hr.com. (accessed 20.04.2022)

18. Pochebut L. G., Chiker V. A. Organizacionnaya social'naya psihologiya [Organizational social psychology]. St. Petersburg, Rech Publ., 2002. 298 p.

19. Gracheva L. Ya. Analiz kommunikacij v organizacii [Analysis of communications in the organization]. Moscow, Business and Service Publ., 2015, pp. 544-558.

20. Ramenskaya L. A. Primenenie koncepcii ekosistem v ekonomiko-upravlencheskih issledovaniyah [Application of the ecosystem concept in economic and managerial research]. Upravlenets = Manager, 2020, vol. 11, no. 4, pp. 16-28.

21. Tikhonova A. D. K voprosu o razvitii innovacionnyh ekosistem v sovremennoj ekonomike [On the development of innovative ecosystems in the modern economy]. Voprosy innovatsionnoi ekonomiki = Issues of Innovative Economy, 2019, vol. 9, no. 4, pp. 1383-1392.