Prospects and Prerequisites for Digital Transformation in the Oil Indus Try

   Relevance. The transition of the Russian oil industry to a new stage of technological modernization poses new challenges and threats for the digital transformation of business. First, these challenges and threats relate to the negative economic agenda against the backdrop of sanctions and the unstable geopolitical situation. The oil industry is more subject to fluctuations and has a paramount importance for the Russian economy at the same time. That is why choosing promising areas of digital transformation in the oil sector for the effective organization of production and organizational processes is most needed in a rapidly changing condition now.
   The purpose is to identify prospects for the development of digital transformation and criteria for the successful implementation of transformation projects basing on the analysis of the Russian oil industry.
   Objectives: to characterize the current state of the oil industry during the crisis; identify a general algorithm of digital transformation conduction; analyze and describe the production and organizational business tasks of transformation in details.
   Methodology. The scientific research methodology included the usage of methods of analysis and synthesis of information to identify areas for the digital transformation in the oil sector; abstraction of certain business processes and its properties.
   Results. The oil industry combines many activities and is based on the implementation of numerous business processes. The most promising areas of digital transformation were identified as: the orientation of digitalization in the upstream sector; rejection of foreign verder lock-in models; using the OEM production models; compulsory use of various systems for testing projects before its implementation; focusing on "flexible" methods and approaches to management; transformation of the HR system; organization of teams based on a culture of cross-functional interaction.
   Conclusions. Digital transformations should take place within the framework of the implementation of a special digital development strategy. The transformation of the business, its organizational structures, production models, management approaches is all what will lead to a successful transformation.

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