Search for Promising Directions for the Development of Outbound Tourism in the Conditions of Sanctions Restrictions
https://doi.org/10.21869/2223-1552-2022-12-5-181-188
Abstract
The relevance of the study is determined by the loss of the ability to meet the needs of Russian tourists in organizing trips to popular favorite tourist destinations with the introduction of sanctions by the United States and leading Western countries due to Russia's military operation in Ukraine.
The purpose of this study is to find new directions for the development of outbound tourism in order to fill the vacuum that has formed.
Objectives: to identify the impact of sanctions of leading Western countries on the state of outbound tourism; to study the interests of tourists depending on the age category; to search for ways out of the crisis situation; to propose a new promising direction for the development of outbound tourism.
Methodology. Within the framework of the study, materials of news agencies, standard methods of statistical processing were used; methods of scientific generalization, collection and processing of information, as well as methods of comparative and strategic analysis were applied.
The results of the study showed that the drop in tourist demand caused by US and EU sanctions due to Russia's special operation in Ukraine can be overcome. However, if travel companies rely only on government support measures, they are unlikely to be able to stay afloat for a long time.
Conclusions. Travel agencies, having not had time to recover from the consequences of COVID-19, having lost a significant number of customers in 2020-2021, again faced serious problems in 2022. Now they are forced to fight for the expansion of the outbound tourist flow from the Russian Federation, which has sharply narrowed due to the closure of borders by Western countries. The development of new tourist routes will help to successfully cope with the solution of this problem.
About the Author
M. V. Abushenkova
Southwest State University
Russian Federation
Russian Federation
Marina V. Abushenkova, Associate Professor of the Department of History and Socio-Cultural Service
50 Let Oktyabrya Str. 94, Kursk 305040
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Review
For citations:
Abushenkova M.V. Search for Promising Directions for the Development of Outbound Tourism in the Conditions of Sanctions Restrictions. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2022;12(5):181-188. (In Russ.) https://doi.org/10.21869/2223-1552-2022-12-5-181-188
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