For citations:
Ponomarev S.V., Krainova O.S., Moskovtseva L.V., Plyasova S.V. An Innovative Approach to the Organization of the Company's Activities Based on the Use of Digital Technologies for Brand Promotion. Proceedings of the Southwest State University. Series: Economics. Sociology. Management. 2024;14(2):160-174. (In Russ.) https://doi.org/10.21869/2223-1552-2024-14-2-160-174